How to use Research in Making Business Decisions

The purpose of this paper is to provide an example of an organization that is go about with fashioning a line of business decision, and the expected benefits of utilizing sound business look into methods. The discussion will examine Dell, Inc., the worlds largest direct- sight computer systems companies; priding itself in being the closely profitable in the industry and most recently reported revenues exceeding 41.4 billion dollars (Davis, 2001). Despite this success, there is room for improvement, and real threats to Dells dominance. The basis of this paper outlines the choice of look into design, sample design, and data collection that will be employ in conducting the business research. These studies assist organizations in developing selling strategies to address new intention audiences, research new intersection point lines, and how to maximize revenue in a competitive marketplace.

Business research is loosely defined as the functioninges involved assisting in making sound business decisions. Some of the studies involved in this process include: descriptive, explanatory, and predictive studies. For this investigation, the theory of descriptive studies was employed. This form of read attempts to define and answer specific research questions in gear up to focus its bea of investigation, and clarify the objectives. Some of the research questions/objectives use in this study include:

* Who is the target segment we are attempting to reach?

* What new products/services are of interest to the target segment?

* How can we maximize our profits within these efforts?

Dell has veritable their consumer and business markets and continues to see sales growth in these markets. indoors these markets they have been able to develop segments and market effectively to them. They are also making steady progress into the educational market. Dells first competitor in the PC and peripheral market is Hewlett-Packard; HP #1 in the peripheral market and #2 in the PC market...

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