Describing the differing cultural values in the visualisation of a media product: a comparison.

Although the globalisation trend creates an incoherent harmony between in all cultures in the world with the aim of achieving the better, still there argon a lot of discrepancies that should be taken cargon of in local sense. In this hu gentlemilitary personnels gentlemanner it is evident that there atomic number 18 lots of aspectual differences between German and Turkish cultures which are also reflected in commercials for such brands as for example the immediate food restaurant Burger superpower. While the Turkish culture is partly very conservative and collectivistic, the German society seems to be much open-minded and individualistic. These are important aspects the global chain of Burger King is aware of and therefore uses antithetical signals in their advertisement strategy for these different cultures.

The German commercial of the Long cowardly Burger shows a scene in the metro where a random control between a young woman and a man occurs. She stands on the bar and he sits with a Long Chicken Burger in his hands on a seat. Their eyes experience and then they both look at the Burger which the young man holds with his hands between his legs. They start to giggle, because they realize that the burger looks in this daub like his genital.



The pretty woman with a plunging neckline acts like she would do a lap dance on the bar for him, exclusively then this flirt stops because she recognizes another young man at the end of the cabin who has a normal and whence a much smaller/shorter Burger than the other man. As a conclusion of this commercial a deep voice says: For those who do not want to grab the short end of the thole: The Long Chicken Burger!

In the Turkish version of a Burger King advertisement there appear totally different signals and symbols. In contrast to the German commercial it refers to the tradition of Ramadan, the Moslem holy month of fasting, and advertises the Sultan Menu. The leading acknowledgment in this commercial is an impressive dressed up sultan with classical Ottoman handlebar moustache and classical Ottoman...If you want to get a full essay, order it on our website: Ordercustompaper.com



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