International Sales Market Plan

Foodstuffs needd by Cuba start out from raw grains to fruit to certain processed foods (Rudolph, 1987). Raw grains would require access by an American company to major Canadian resources, while fresh fruits would require shipment of the product from the united States to Canada. Neither of these activities is feasible with respect to the purpose of this international merchandise plan. Food processing, by contrast, presents a feasible option for a Canadian foot soldier of an American company.

The processed food in shortest supply in Cuba is canned milk (Rudolph, 1987). The Carnation Company, headquartered in Los Angeles, is particularly well suited to establish a Canadian subsidiary for the purpose of producing canned milk products for export to Cuba. Canadian raw milk end product is more than sufficient to plump for such an operation.

International merchandise occurs because of differences in costs of production between countries, and because it increases the economic welfare of trading partners, by railroad siding the range of 3goods and services available for consumption. Over the years, three pregnant economic theories relative to international trade have been real which have remained valid over time.

One of these theories is the theory of comparative advantage.

The theory of comparative advantage holds that mutually advantageous trade between countries testament always be available, because trade patterns will be based on rel

The World Bank. (1990). World Development Report 1990. New York: Oxford University Press.

Rudolph, J. D. (1987). Cuba: A country study. (3rd ed.). Washington: U.S. Department of the Army.

Kotler, P. (1987). Marketing management. (6th ed.). Englewood Cliffs, New tee shirt: PrenticeHall, Inc.

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!