Culture and Globalization

worldwideization has seen the rise of decent trading blocs resembling North Ameri preserve Free cope Agreement (NAFTA), the European Unions (EU), the Association of Southeast Nations (ASEAN) and others. International agencies like the International Monetary Fund (IMF) and World Trade administration (WTO) have also played a monstrous determination in fostering liberal neo-economic reforms and democratic institutions around the world. much(prenominal) Hesperian control of the process, as well as political theory known as globalization, is opposed by many as a destructive force on local anesthetic cultures. Islamic cultures and nations are especially opposed to what they see as the obligate imposition of western ideology in any word sense of globalization. As Tangwa (1999) explains, such cultures invites globalization with concern: "the danger that globalization may simply translate into westernization, give the Western world's controller and pull up stakes to dominate the rest of the globe" (1).

Despite the opposite word to globalization as a destructive force on the world's cultures that promotes homogenization and imposes ideology in the name of consumerism, many others facet globalization as having a positive impact on the world's cultures. As Legrain (2003) maintains, "Globalization not only increases individual freedom, alone also revitalizes cultural artifacts throug

Global branding demonstrates the slippery slope that occurs often when trying to commercialize a increase to foreign cultures in a elan that will work worldwide. Many argue that the concept of a global brand is a myth to a large degree, primarily because it is virtually impossible to combine the value of the world's contrary cultures into a universal appeal. Benady (2003) maintains that companies like McDonalds or Coca-Cola that try to hold marketing campaigns that are global in nature mustiness often "wrestle with the question of balancing international values against local cultures" (25). Companies like Starbucks have greatly altered their product offerings, for example, to appeal to Chinese tastes in their efforts to win over China's coarse market of consumers.

Others that have ignored local values and springer have failed to appeal to foreign cultures compared to their success in Western cultures.

Is this a positive phenomenon or a tragedy for existence? I don't think I am exaggerating when I narrate that the debate has hardly begun. Without a shadow of a doubt, it will continue to extend throughout the world and to be get hold more(prenominal) inflamed in years to come as the repugnance between proponents and opponents of globalization intensifies (17).

From Mickey Mouse and Coca-Cola to Starbucks and McDonald's, many view the spread of Western, primarily American, culture through globalization as a destructive force on local culture. such(prenominal) opponents of globalization continue to feel that along with such products come American values and institutions, imposed through the marketplace in place of local values and institutions. Along with such Western or American values comes the destruction of religious beliefs, local cultural values, and national institutions in the minds of many opponents of globalization. This is particularly reliable with respect to Muslim cultures, but such opposition can also be found in the minds of Europeans and Latin Americans. As Legrain (2003) writes
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