Marketing among Baseball Players Essay Example | Topics and Well Written Essays - 2250 words

Marketing among base hunk game Players - Essay ExampleThe first major avenue that baseball fakers use to market themselves as riotous products is through product endorsements. Usually, shammers are approached by interested companies and then requested to endorse a authentic product. This may be done by displaying the endorsement on telecasting advertisements, on the cover/ package of that particular product, through posters ab break the product or other media channels. (Howard, 2007)It should be noted that many baseball players may not be as enthusiastic ab push through endorsement deals as other players in the market. Usually, basketball players, golfers and tennis players are greatly associated with this form of advertising in comparison to base ball players. Despite this low turnout, a few players have exploited this avenue. For instance, a number of magazines such as Sports Daily have been targeting sports marketing within the country. They have explained just how some base ball players utilize television advertisement to make themselves known throughout the entire country. The latter magazine has given the name of the chase baseball players as some of the most marketable baseball players in the country. They includeThe latter player is one of the most respected sports marketers in baseball. ... Nike is well recognized in the process of promoting sports players and in this slickness baseball players because their products directly target sporting enthusiasts. Additionally, this company is highly successful thus implying that their ability to take over players prices is quite credible. (Howard, 2007)The latter player (Jeter) has in like manner secured deals with Fleet Bank and Armour Hot Dogs. These two companies point just how versatile baseball players are in terms of reaching a ample ikon of companies. Not only do these players go for endorsements in sports affiliated companies, but they also venture in other types of companies that may have n othing to do with sports such as the food sector or the banking industry. The reason behind such an approach is that baseball players are trying to reach a wide range of audiences through their endeavors. The majority of baseball sponsors actually come from non sport related fields. Additionally, many supporters and fans also come from other sectors of the economy. This is why it is favorable to use this line of thought while marketing oneself.An font of one of the advertisements made by a baseball player was the visa advertisement of 2004. In this advertisement, Yankees player Jeter is depicted as a baseball player who has wronged his team owner. The latter role was also compete by the actual Yankees team owner. In this advertisement, the baseball player is asked just how he manages to go out all night but still play a good game of baseball. In retort to this, the baseball player show his visa card and even opts to take the team owner out for a night out. When asked to comment a bout their use of the baseball player in their advertisement the Visa vice president Madam Silver claimed that the