Beef Customer Satisfaction :: essays research papers

Executive Director, Issues Management NCBA SummaryThe checkoff-funded beef safe tracking survey conductedin November 2004 found that bracing beef steaks/roasts remainedthe protein with the highest consumer trust in guard duty. Thesurvey asks consumers to give grades to regimens for cosmos safe toeat and 76 percentage of survey respondents gave steak/roast an Aor B for safe. stage settingThe beef safety tracking surveys argon quarterly telephonesurveys of a national, random sample of U.S. adults.Vegetarians do not answer the survey. The margin of delusion forsurvey data is plus/minus 3.2 percent.General food safetyThe percentage of Americans giving U.S. food in general anA or B for safety has remained relatively stable with some smallfluctuations in the past year. However, this survey found thepercentage of A/B grades (70%) importantly demean than inNovember 2003 (74%) and at the lowest score since November2002 (69%). The November 2004 score is overmuch lower than the77 pe rcent thrifty during the last survey in May 2004.Safety of specific impudently foodsThe safety ratings for specific fresh foods remained stableduring the past year with no significant differences in theratings in November 2004. Fresh fruits and vegetables areconsistently at the carousel of the list when it comes to safety gradesgiven to specific fresh foods one might buy in a grocery store.Fresh beef steaks and roasts receive the highest meat harvest-festivalsafety grade (76%).Tied for hour place with 70 percent of consumers gradingA or B were fresh pork chops and microwaveable foods. Foodswith lower consumer safety grades were fresh ground beef(64%), fresh chicken (63%), fresh fish (60%), fresh ground pork(56%) and pre-prepared foods from the deli (52%).Specific business organisations regarding food safetyThe safety tracking survey asks consumers to rate their levelof concern about specific safety issues on a 5-point scale, withone being not concerned and five being extremely concerned.The percentage of top two scores (4-5 ratings on the scale)indicate the issues of greatest concern.Safety issues work not to be top of mind with consumers,evidenced by the circumstance that safety issues barely register whenconsumers state reasons for eating less beef. However, whenasked to bet about specific safety concerns, bacteria (62%)and pesticides (62%) top the list. Consumer concerns about chemic additives (58%) and mad cow disease (57%) make upa second tier of safety concerns. Concerns about mad cowdisease did not increase significantly as a result of the first U.S. outcome of Bovine Spongiform Encephalopathy (BSE) in December2003, and in fact, currently are significantly lower than the 61percent concern level measured in November 2003.