Key Success Factors of fast food Essay

succeeder in the desist viands industry requires mastery of different make matched factors. lush regimen entrepreneurs must emphasize on creating pixilated brand, improving operation efficiency, increasing speed and convenience. By paying concern and investing more on these elements of the business they rump strengthen their competitive position in the market and make profit BrandingKFC, democracy of Koreas Lotteria, Jollibee are examples of extremely successful fast nutriment branding. Their signs, tidings and slogans are recognizable around the world. Customers of fast food want to spot exactly what they are going to get before they actually piss experience. Businesses try to provide consistent, easily recognizable and simple branding to quiet customers that nonhing has changed. Simple slogans that lodge themselves in the brain are recurrent endlessly on television and radio commercials, ensuring that when customers see the fast food outlet, they are primed to res pond because the brand is already inside of them. be brand names of fast food is showed on the Appendix A However, that is also the reason that makes domestic fast food business in Vietnam hard to compete and strongly develop.Kinh Do, Hy Lam Mon, Duc Phat, VietMac and the ABC that have not recognized brand names have m whatsoever obstacle in domestic market. Pomchai thuratum the manager of KFC in Vietnam said I dont think that international fast food is better than Vietnamese food but Im sure that customers come with us because of brand. sit in Vietnam and eating American food. We are better because of our marketing force going along with brand. (taichinh.vnexpress.net) LocationChoosing location is very important. It should be in places that are easy to be identified like utmost-traffic areas to be convenient for buyers to come. loyal food isnt considered a destination customers wont travel into the countryside for a bag of fries in the uniform way that they would for a speci al restaurant experience. By locating outlets in shopping malls and on busy commercial strips, fast food companies grasp business and impulse purchases from customers who had no preplanned patronage of the restaurant. It is easy to find any fast food restaurants in big cities, supermarkets in Vietnam such as in Diamond Plaza, Parkson ZenPlaza, Co-op Mart, Maximart, Big C and Metro. And fast food restaurants are opened more and more.After nearly 15 days of operating in Viet Nam, KFC has opened nearly 130 stores. Lotteria is also on the race with more than 120 stores. Lotteria has also made changes to catch up with the new habits of local clientele. They are opening stores that have large homes and instalment computers that have access to the internet. Pizza Hut now has 26 stores, placed in Vietnam. ( vietnamnews.vn) SpeedNowadays, in the developing-country as Vietnam, hatful are forever and a day busy with their work, their children, so they dont much time for preparing tradit ional meals and so Fast food is their best choice. According to a survey, 36 % people like fast food because it saves their time (Tieu luan Fast food). Of course, as its name, fast food industry strongly focus on spoken language food as quick as possible and this makes customers satisfied with this manikin of service. Setting up efficient and standardized kitchens and focusing on foods that can be cooked quickly are two of the ways that McDonalds became so successful in this competitive industry, according to Business Week. Many people grab fast food on the way to work or to another destination. With people who work in office, sometime they have no time to go out for a lunch. They can eat fast food in their office. With students, they can use fast food in their school, in their break- time with their friends. EfficiencyFast food restaurants run on thin profit margins and make their money by selling split of product, In this commercial environment, functioning efficiently is criti cal. This means minimizing food waste, hiring benefactor at minimum wage and benefiting from economies of scale when purchasing supplies. Every dollar that is unnecessarily spent on operations is a dollar subtracted from profits. Because of high employee turnover in the industry, training for new employees need to be standardized, fast and effective. Speed is another reason that fast food is considered as a efficient industry. The faster a restaurant can deliver the tell food, the more labor costs they can save and the more space for other customers.Fast food market heats up http//vietnamnews.vn/Economy/231760/boom-time-for-foreign-fast-food.html 2009 Tieu luan Fast food, 2011 http//www.kilobooks.com/threads/12981-Fast-foodJagg Xaxx, Demand Media Key Elements of Success in the Fast Food Industry http//smallbusiness.chron.com/key-elements-success-fast-food-industry-24913.htmlhttp//taichinh.vnexpress.net/tin-tuc/the-gioi/2012/12/kfc-lotteria-jollibee-chiem-linh-thi-truong-fastfood -viet-26006/