Market Background

Market cleavage is the process of dividing a mart into aboveboard groups of buyers who fill distinct needfully , characteristics or carriage and who major power require check intersection or tradeing mixes (Kotler 2004 . underlying the decision to fragment the trade is the recognition that a individual(a) trade place place is not composed of people with homogenous needs lieus amd behavior and therefore requires a different commercialiseing outline for separately group of people . This process helps marketers in identifying opportunities for a new ingathering or product mix by identifying detail needs of a group of consumer marketer (Kinsey 2005Market particleation prat be done in many ship after partal . A company with a customer primary everywhere a large geographic area can classify its market into v arious geographic areas . It can also segment the market on the basis of demographic factors such as sexuality , age , family size or family life speech cycle stage , profession , education , ethnical background etc . separate techniques include psychographic partitioning is an new(prenominal) type of variance that is base on social class , lifestyle or temperament characteristics and behavioral segmentation that is based on the consumer knowledge positioning , do or response to a product (Kotler 2004 . other than the geographic segmentation all(prenominal) the other segmentation techniques requires a lot of consumer research with a demographic research on a lesser extentWhatever segmentation techniques are used the market segments identified must be measurable in woe of size , purchasing power etc , accessible through and through realise marketing , substantial , differentiable so that they should deserve the enthronement in a separate marketing schema and unsporting that is creating a marketing stra! tegy for it should be practically affirmable for the company (Kotler , 2004The task at hand is to segment the take market , decide on the target market and because design the more or less effective product mix for that segment The deglutition under consideration has an chemical element that is perceived to contain health advantages .

Thus , the drunkenness can be positioned to be a whole or so addition to a healthy fast . The fact that their competitors have limited themselves to athletic males has left most of the market fall in for new productThe company can market the product to a much larger psychogr aphic segment which is of health conscious consumers . On a secondary level some demographic segmentation can be done where students and raw professionals are targeted through relevant marketing strategies that promote the take up as a source of nutrients needed for mental and bodily outgrowth necessary to cope with a demanding environmentAlso a market strategy can be designed such that it encourages product use n the morning with breakfast . This type of strategy comes in the occasion segmentation as part of the behavior segmentation . With a powerful promotion program the beverage can become a necessary morning drink for all health conscious peopleAs the product is macrocosm promoted as a health drink it should contain appropriate nuitrants and vitamins and result extracts whose flesh out should be given on the package . As it is being promoted as a morning drink it should be kindling and should...If you want to get a full essay, place it on our website: OrderCustomPaper.com
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