Sommaire Introduction3 I)- Description of the offered services:4 a)AVIVA larks stadiumÂ ready(a) interpretation4 b)AVIVA STADIUM SERVICES OFFERED4 II)- Critical analysis and evaluation of the judicature to the merchandise of its services:7 a)Tangibilise the intangible:7 b)Variability of the service:8 c) escape of ownership?10 III)- Identification of the marketing challenges and opportunities feeler in the adjacent five long time.11 a)Challenges:11 b)Opportunities:11 IV)- Possible make betterments in the marketing13 V) APPENDIX:15 journal:15 Pictures :16 Introduction The Aviva domain brand refreshing muffin of Irish sport- offers antithetic kinds of services: shows (mostly sport flatts but as well concerts occasionally), meals or throng rooms leasing for business organisations The range of clients is thence very large, that is wherefore we decided to focus only the events spirit proposed by the arena. In this report, we deem attempted to ad opt the replete stop of view of a spectator attending a sport game or a concert In set out to perform that, we prototypical described the services, and then we sought to critically analyse the marketing choices attached to these services.
Finally, we tried to identify the challenges and opportunities that the Aviva Stadium will assimilate to face in the coming old age and to conclude we have been able to make some recommendations that could improve the organisations efficiency. I)- Description of the offered services: a) AVIVA STADIUMÂ QUICK DESCRIPTION The Aviva Stadium can contain approximate ly 50,000 spectators. It has been built in ! 2007 everyplace another stadium called Lansdowne Road. To build this new stadium, 410 jillion Euros had been spent, including 191 million from the state of Ireland. Today, it employs 6,000 people over a 3 years period. (The Irish Times - Saturday, May 15, 2010) The stadium welcomes rugger and football game matches, but also concerts and other events. It even won the British Expertise...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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