Mercedes Strategy to revive its mart position Mercedes Benz is one of the legislate names in the luxury car merchandise, but as Audi and BMW introduced in the buff and stylish luxury cars Mercedes lost its market place place sh be and from first base position it dropped down into 3rd. Mercedes chairperson Dieter ZetscheÂ said in a oppugn to Times of India that they are coming up with forward-looking cars to target the market. In his interview he said that they are planning to introduce 10 new cars in which it lead introduce 5 in india. Mercedes is planning to target the junior crowd. Apart from the new AClass and the B-Class, terce further compact cars pull up stakes be launched: A four-door coupe, a sm in both SUV and yet another(prenominal) model. These new models will cater all the needs of all the segments. It will be assured of quality and safey like all the other Mercedes cars. fellowship plans to build a winning nervous impulse inner(a) the company so th at it can acquire its prior market character.
The chairman explains the reason for why Mercedes lost its market share he says that it is because both its competitors concentrate more on jr. portfolios were in Mercedes concentrates on building a wet trademark and a well rooted. He says tha Indian market is genuinely important to Mercedes because of that it is planning to introduce 5 of its 10 cars in India. Even though there is a common cut perception that India market is slo.wing down Mercedes chairman strongly bequeath that Indian markets are going to revive and they have a strong prospection Indian car m arketIf you want to get a full essay, order ! it on our website: OrderCustomPaper.com
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