Apple Case Study

Selling 100,000 units of Apple II from launch in April 1978 to the memory of 1980, Apple computers run agrounded itself as a dominant tress during the growth stage of Personal Computers in US. According to Christensen et al, companies crochet up interdependent, proprietary product architectures to make the highest-performing products. Apples conquest during the early years could be attributed to the integration of its image and return processes that en subjectd the company to achieve significant leaps of technological emolument to occlusive ahead of their rivals. Being an integrated company is faultfinding to the achievement during the early stages of product development when product process is at a lower place the expectation of the user. image 1: Disruptive Technology Model In reception to Apples rapid growth in the PC market, IBM launched its first PC on August 12, 1981 make to the highest degree exclusively from off-the-shelf components. Following the succ ess of the IBM PC, the PC manufacture converged around the dominant technology IBM PC architecture with MS-DOS as the operating system. Taking advantage of the portability of MS-DOS across ironware and modularisation of design, Commodore, Compaq and later(prenominal) Dell produced low-priced IBM-clones that captured a major bunch of the market.

hindquarters Sculley early success During the early years of John Sculleys time at Apple, he continued with the strategy of specialness based on technological superiority. Sculley maintained the investment in technological innovation (9% sales invested in R& theme A;D) launch ing Graphical User Interface (GUI), easier i! ntegration with peripherals (Laser printers) and roll up leading edge software interchangeable Pagemaker and other(a) finishing software. In keeping the technological advantage, Sculley was able to create the background signal Publishing industry and establish Apple computers as the de-facto measuring stick for this industry. As other manufacturers / assemblers competed on price in a mature market, Sculley was made in positioning...If you want to get a full essay, hallow it on our website: OrderCustomPaper.com

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