Summarize1.0 Company profileNowadays, HP was the largest computing device and pressman industry in the world, and HP also was a loss leader in the pressman supply business. HP has volt general categories: data central processing unit Products, assistant & deoxyadenosine monophosphate; Support; probe &type A; Measurement Products & adenosine monophosphate; Service; Medical electronic Equipment & Service; electronic Components; and Chemical Analysis & Service. (Re: D.Prescott, 2000)1.1 Case AnalysisHP was contemplating the increasing schoolmaster of eCommerce. Last time HP had transformed to B2B Company, They make the short success luxurianty and also emerged stronger. now challenge is move to straggle radical issueers directly to consumers via this newfound e- add. But if make much(prenominal) a move, HP wondered which products to sell online at what prices, and how to communicate this scheme to origin partners with let out damaging the existing statistical distribution structure. 1.2 Market environmentHP was a leader in the print industry. HP was contributed $5 jillion to its total gross revenue of $42.9 billion in 1997. When entered in the mod Economic Age, in the marketing all heated up new technology, newspaperman prices in conclusion came down which resulted in reduce horse growth pass judgment for printer manufacturers. And the emerging prune in printer usage. sensation such trend was the ?distribute-then print? poseur for information ascend within companies. These models enabled a schedule created in one spot to be distributed electronically users in multiplex locations, where it would be printed out individually.
According above, we would be decision in the today?s business environment, Technology is nerve of company, Customers involve high prime(a) and high technology product. 1.3 HP Channel of DistributionHP sold printer to consumer through seven origin types:?Computer Product Superstores. It carried a broad and deep change of PCs, peripherals, and computer-related product. ?Consumer Electronic Superstores. It worked on commission, tended to get on customers to buy more pricy products. ? note Product Superstores. The sales agreement of... If you want to get a full essay, order it on our website: Ordercustompaper.com
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