Points By George Lakoff

Maria Rivero de Vargas
English 1A
THINKING POINTS BY GEORGE LAKOFF
I mobilize George Lakoff sets the t hotshot well in the obliges preface when he says:
the States today is in danger. It faces the threat of domination by a radical, authoritarian right come ong that refers to itself as conservative, as if it were preserving and promoting American set. In fact, it has been trampling on them
Thinking Points is a book for progressives to use as a resource against this radical regime.:
1. What does a political candidate need to do to win elector confidence?
2. What are the traps that cause political candidates to lose believability among the population?
The answer to the first question is that voters must(prenominal) give a counselling with the candidate. Four things come together for this to happen. These things are values, connection, authenticity, and trust. The candidate must talk about values when discussing issues to consciously articulate the concerns that virtuoso to political positions. For example Obama is able to communicate values efficaciously to connect with volume so he appears authentic and community seem to believe what he says. A candidate who duologue about values and connects with people in an authentic way will build trust, which encourages voters to select them over other candidates.




The stake question can only be answered by taking into custody a few discoveries from the cognitive sciences about the human mind. It is not simply a matter of the policies a candidate supports. The merits of one policy over another will not win the hearts and minds of supporters who are looking for a leader that resonates with their hopes and protects them from their fears. No, what people look for in a leader is a clean connection.

Wining and Losing
Chapter 1 presents twelve traps progressives must avoid in drift to earn the trust of supporters. This is true for potential candidates and politically brisk citizens alike.
The book mentions on page 7 Reagan talked about values rather than...If you want to get a full essay, coiffure it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper