Nfl Advertising

Robert Cole Ungerer 9/28/12 ENC 1102 Project 1 Advertising with the new role of women In the past publicizing for the NFL has been focused on men ages 25-60. This commercial with clay Matthews covers altogether sexes and races. For years the NFL has focused on beer and women to attract their desired consumers. Verizon for the NFL ran an advertizing with Clay Matthews those appeals to both sexes because of the changing role of women in straightaways society. Looking through the lens of women it is clear that companies be now understanding the change of gender roles and that the average muliebrity goat now be viewed as a buff and consumer. This has not been seen in advertising for anything NFL related up to now. Women hire been rising in our society as leaders and the NFL is in conclusion starting to realize their potential as consumers. The commercial starts deal another normal football commercial a adult name player (clay Matthews) making a spoilt play. after that he does his signature celebration. Then the camera flashes to people reflection that and doing the corresponding celebration. It shows a stay at home pa holding a baby doing the celebration dance and then flashes to women in an office clearly a boss doing the same celebration dance. This shows the change in consumers.



10 years agone no NFL commercial wouldnt show a women unless in a bar let alone show a business woman and stay at home dadaism in the same commercial. According to John S. Clark and James M. gladden the NFl has been increasing their advertisements that are aimed towards women since super bowl of 09. In their phrase they describe how the NFL views women as potential consumers which are more

valuable than the underway men consumers. Any time a company can branch out into a new gender or race group they do. You can see this with many big companies such as apple (introduction of the white iPhone) and with Xbox introducing games like Bratz, so you think you can dance and Zumba. In the past women ready been seen as second tear consumers...If you want to get a full essay, order it on our website: Ordercustompaper.com



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