Learning

The other day in class we were reviewing some fake the students had d unrivalled and an interesting conversation took place.

As I looked at the work the students had produced, I asked one of them, Where were you when you were working on this? He said hed been working on concepts period watching a movie. (Okay, in his defense, the movie was Art & Copy, one Id handed out as indispensable viewing.)

As we talked I began to realize other ad students index profit from giving some thought to how they go about(predicate) sitting down to work. Ill wager many of them do their advertising thinking the way my teenager would prefer to do his math: the TVs on in the background, medical specialtys playing on his computer, and his Facebook feed scrolls past in an endless necklace of gossip and bright shiny objects.

A in truth smart woman named Linda Stone coined a term to mention this very popular but ineffective problem-solving mindset: round-the-clock partial attention.

Continuous partial attention involves skimming the jump of several incoming data streams and picking out the some details our cursory glance tells us are important. turn such an approach may give us the fast one were being productive, we are not. Yes, it lets us cast a wider net but it also keeps us from focusing on and learning about anything.





For years Ive heard the venerable excuse that Kids are different today. Theyre multi-tasking. Oh, baloney. Our brains have been fit a certain way since we first thumped to the African plains from the trees above. Were either focusing on something or we are not.

poorly(predicate) focused attention to work is not the providence of except students. From The New York Times, I quote: Employees in information-intensive companies waste 28% of their clip on unnecessary e-mails and other interruptions.

The lesson is this: When its time to work, quit shattering the power of your full mind with movies, emails, music, and Facebook.

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