Depending on how you see it, social software is either all the rage or so2008. You know the gormandise: Facebook, MySpace, Twitter, YouTube, Flickr, Foursquare.... Theres no talking about the web these days without itâ€"thats for trueâ€" scarce social software tools are quickly suitable an integral part of the way we run our day-to-day lives.
Its non just in the consumer space, either. Companies and large organizations are catching on to the benefits of social networking and improved collaboration tools. They want their intranets to be much like Facebook. They want to use crowdsourcing to leverage employee perspectives and wikis to help wad help themselves. They want Twitter for the organization, (or at least they weigh they do).
Human-centered approaches to industrial and interaction design have big focused on studying human behavior to make believe informed and appropriate designs. A social interaction spring must consider not only people, environment, and existing tools, but also the unseen elements of the system such as social relationships, power dynamics, and cultural rules.
So theres a lot of develop social software out there, and a lot of chance to design the stuff. But for all of the press and fanfare, most social software is, well, socially awkward.
Take, for example, the satirized look at Facebook by the British improv troupe Idiots of Ants above. Idiots of Ants (the pun only emerges if you say that name with a British accent) pushes the social behaviors of Facebook to the extreme, but its hardly the only beak of software they could pick on. Twitter, another massively successful tool, began as an attempt to facilitate text messaging among friends and has morphed into a broadcast for broad, ad-hoc real-time communication. But while the tool is great for charge mob conversations and celebrity tracking, the one-channel-for-everyone design is profoundly awkward for to a greater extent nuanced social interaction.
A Different Kind of Design
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