Lucas Ocasio-Miranda
University of Phoenix
MKT/421
Prof. Vionesse Serra-Garcia
11 abril 201
Define merchandise
Marketing to the silk hat of my knowledge is the demonstrate in which you plan, organize, establish , promote or advertize a product or service in todays high society.
Another interpretation Marketing is the activity set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have honor for customers, clients, partners, and society at-large. fit in to the American Marketing Association offers the following formal definition: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
straightaways merchandise focus on customers satisfaction relationship. The twofold goal of marketing is to attract invigorated customers by promising superior value and to keep and upgrade current customers by delivering satisfaction. Today, marketing must be unsounded not in the old sense of making a saleâ"telling and switchingâ"but in the in the alto adhereher sense of foregathering customer needs.

If the marketer understands consumer needs; develops products and service that provide superior customer value; and prices, distributes, and promotes them effectively, these products will sell easily. In fact, according to
management guru Peter Drucker, The aim of marketing is to make selling unnecessary.4 Selling and advertising be only part of a larger marketing coalesceâ"a set of marketing tools that work together to satisfy customer needs and build customer relationships. (Armstrong, G., & Kotler, P. (2009). Marketing: An introduction (9th ed.). Upper Saddle River, NJ: Pearson Education)
The marketing process that drives a company to success are illustrates as followed:
* find out the marketplace and customer needs and wants.
* Design a...If you want to get a full essay, order it on our website: Ordercustompaper.com
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