1.0 Executive Summary
Gateway has constituted itself as a trustworthy source of affordable personal computer (PC) hardware as well as a society with excellent customer service, having earned the second rank (next to Dell) in terms of hardware sales. Later on, Gateway found itself suppuration at a fast rate, even named the fastest suppuration private company in the nation by Inc. pickup in 1991 afterwards recording $626 million in yearbook sales only less than ten years after its conception. The company is now considering turning itself into more of a PC solutions company from being a hardware and software trafficker (Beyond the box). After all, the company has always been an amaze company known to create direct relationships with their customers.
Gateway products and operate are made available to consumers through their three scattering channels. (1) The telephone channel which allows their sales representatives to connect directly with their customers by way of helping them assemble computer systems customized to their specific needs. (2) Gateway.com which as well allows customers to configure and purchase their customized computer systems with ease. (3) Gateway Country Stores which gives the customers an luck to have a feel of the products in order to incite in their buying decision.
These stores also serve as a place for those who want to be trained in authorized topics.
Despite the success of software services, Gateway should not release selling PC hardware because they have already established themselves as a leader in this business. They should instead prove their hardware products in order to encourage re-buys. As for the beyond the box services, they should also continue with this and aim to establish themselves as a leader in this business as well. beingness known for their good customer service, this should not be practically of a problem.
Gateways Sales Forecast for 2000-2003, 25% Growth rate ($ in millions)
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