buy behaviour

Internal factors
Psychological and own(prenominal) factors be the basic elements of the congenital factor which rump affect consumers choice. These two factors ar very important because they lay down a strong provide to change the buying decisions. Also diametric people have different style and taste, so their physiological and personal factors are different as well.

Personal factors
Personal factors represents a vendees decision that influenced by personal characteristics such as the buyers age and life cycle, occupations, education, economics position personality, self-concept and lifestyle (Kolter, et al, 2003, P.156). According to the interview with Mr. Lin economic situation are the main element that can influences his selection. Economics situation is the decisions of consumers when they leveraging products or services according to their income. As Mr. Lin is a student, each his incomes are from his parents and part-time job, therefore, when he decided to purchase a simple machine, he always needs to consider the budget that he had. It is because he sets his budget around $9000, so he went to different second-hand car markets to see what kind of car that he can purchased. Following decision is what type of car that he fates to have, is it a sport car, jeep car or just a normal car.



This choosing will accord his lifestyle and around his ages. The last(a) decision to Mr. Lin is he decided to purchase a Honda polite 1998. The first reasons that he has chosen this car because it is only $8000, which is under his budget. Beside this reason, this car is a normal style car. As he is a student, he just needs a car for his school and work, so he doesnt needs a sport car or jeep car. Moreover, Honda CIVIC is a car that can represent his age groups, these is all the personal reasons why Mr. Lin choosing Honda CIVIC.

Psychological factors
Psychological factors are the behavioural rules of the drippy consumers, which based on conceptual meta theory from psychology (Janssen & Jager,...If you want to get a full essay, order it on our website: Ordercustompaper.com



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