MANAGING OPERATIONS BS2112
Assignment 1 based on JD SPORTS manner PLC
1 | P a g e
SUNITA KUNDI ‐‐‐‐‐‐‐‐‐‐‐‐‐‐K0706796 SIHAM CHOUKI ‐‐‐‐‐‐‐‐‐‐‐‐‐K0722619 STEPHEN SCHOUTEN ‐‐‐‐‐‐K0715355 CARLO LORUSSO ‐‐‐‐‐‐‐‐‐‐‐K0703801 HITESH THAKORE ‐‐‐‐‐‐‐‐‐‐K0618426
give voice Count: 2,679
Dec 2008
Executive Summary
JD Sports is one of the UK’s study sportswear retail chains.
The company is aiming for growth and increasing their pelf levels. JD Sports aim to challenge their major competitors JJB Sports (the market leader) and SportsDirect, who are the second major player in the market. JD Sports specialise in the fashion-end of sportswear, thus targeting teenagers and young adults. Our research found that the order-winning factors for JD Sports were Quality and Dependability, as their super trained staff provides excellent levels of customer service. Product upkeep is essential to cater for the needs of the target market and miserliness replacement costs, whilst ensuring stock is regularly available. Qualifying factors were Flexibility and Speed, as JD Sports customers...If you want to get a full essay, order it on our website: Ordercustompaper.com
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