Article Review

europiuman Integration and corporate Restructuring : Strategy of UnileverArticle CritiqueThe oblige European Integration and corporate Restructuring : Strategy of Unilever written by Jones and Miskell provides positive examination of Unilever desegregation dodging from 1950s till nineties . It is necessary to outline that findings presented in the bind significantly feed the evidence that integration is necessary for modern businesses . The word provides perfect(a) examination of the causes possibilities and consequences . in reality this article is intended not plainly for lawyers and other officials , but also for businessmen and entrepreneurs , because it would assists in resolving problems (Jones and Miskell 2005Therefore the article leads through abundant data presented the advantages and disadvantages of integration on a certain example as well as sums up master(prenominal) achievement of Unilever . The article is rather convincing , because logical arguments , conclusions , facts and viewpoints of different critics are used . However , Jones and Miskell (the authors of the article ) are effective in defending their viewpoints . The strength of the article is abundant data and evidence used to support the main idea (Jones and Miskell 2005The article provides the background of Unilever . Two parent companies British-based prize Brothers and Dutch-controlled Margarine Unie were merged and thus Unilever Ltd . was created . Unilever was created in the United demesne having British chairman and head office in capital of the United Kingdom Moreover , it was listed on the London Stock Exchange . Unilever NV was created in Denmark having Dutch chairman and head office in Rotterdam The alliance was listed on the Amsterdam Stock Market . Board of directors was convertible in both companies and chairman of one company cogency be acting as chairman of the otherThe recent researches (Jones and Miskell 2005 ) stick proved that even some of the largest US multinationals took a unyielding period to develop a coherent European strategy and organization . However , those European- avowed companies remained far behind the US counterparts in the integration process .

Jones and Miskell give basisable accounts why integration takes too much time . The discussion in the article covers the examination of the Unilever case and its response to European integration . It is describe that Unilever was the largest firm in Europe appeared after merging . Actually the company remained probably the largest company the postwar decades . The company was jointly owned in Britain and the NetherlandsIt is emphasized that Unilever tended to be the driven squash to extend the European Economic Community (EC . Though as it was mentioned the company s policy didn t consider political contribution , it was wide-awake to finance necessary campaigns and operations . Britain s applications to join the EC were support by publicity and Unilever as well . The main reason that Unilever supported economic integration was apparent - the company had consort offices in many European countries . The company made its own effort to expand geographically to other southern European countries (Jones and Miskell 2005The authors provide evidence that Unilever was one of the most international businesses in the world . Unilever performed operations not only in Europe , but also in United Kingdom where...If you lack to get a full essay, order it on our website: Ordercustompaper.com

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