Apple Case Study

Selling 100,000 units of Apple II from launch in April 1978 to the depot of 1980, Apple computers established itself as a dominant pull during the growth stage of Personal Computers in US. According to Christensen et al, companies soak up interdependent, proprietary product architectures to make the highest-performing products. Apples conquest during the early years could be attributed to the integration of its design and return processes that enabled the company to achieve significant leaps of technological improvement to occlusive ahead of their rivals. Being an integrated company is critical to the achievement during the early stages of product development when product performance is at a lower place the expectation of the user.

Figure 1: Disruptive Technology Model
In response to Apples rapid growth in the PC market, IBM launched its first PC on August 12, 1981 make almost exclusively from off-the-shelf components. Following the success of the IBM PC, the PC industry converged around the dominant technology IBM PC architecture with MS-DOS as the operating system. Taking advantage of the portability of MS-DOS across ironware and modularisation of design, Commodore, Compaq and later Dell produced low-priced IBM-clones that captured a major bunch of the market.




John Sculley early success
During the early years of John Sculleys time at Apple, he continued with the strategy of specialization based on technological superiority. Sculley maintained the investment in technological innovation (9% sales invested in R& group A;D) launching Graphical User Interface (GUI), easier integration with peripherals (Laser printers) and roll up leading edge software like Pagemaker and other finishing software. In keeping the technological advantage, Sculley was able to create the background signal Publishing industry and establish Apple computers as the de-facto measuring stick for this industry. As other manufacturers / assemblers competed on price in a mature market, Sculley was successful in positioning...If you want to get a full essay, order it on our website: Ordercustompaper.com



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