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2 BACKGROUND 2.1 OVERVIEW OF COMMUNICATION Communication is essential in society in dress to transmit and pick up information. One definition states that Communication is some(prenominal) act by which one person gives to or receives from other person information about that persons needs, desires, perceptions, knowledge or affective states. Communication may be intentional or unintentional, may involve conventional or unconventional signals, may take linguistic or nonlinguistic forms, and may occur through spoken or other modes (NJCPSD, 1992, p.3). It can take different forms, and can be direct, where all parties involved in the dialogue are infix at the same time, such as a telephone conversation, a company board meeting, a chat room burden or instant messaging. It can also be confirmative where there is less need to be explicit, where the recipient is sufficient to read between the lines, and to rely less on words to puzzle meaning, especially on the literal meaning of the spoken word, and more on nonverbal conversation.

It is important to understand that communication revolves around the ship canal that individuals create the meaning of what is communicated to them, either psychologically, socially or culturally; how these messages are understood mentally; how ambiguity arises; and how it is resolved (van Ruler, 2004). Generally, communication is about information giving and information receiving, but specifically the vector wishes to achieve a specific objective but the liquidator may or may not be open to receive the message of the transmitter. It is important therefore from the onset to decide the character reference of communication in which the transmitter wishes to engage. van Ruler (2004) proposes a four-quadrant model that organisations can use to determine the type of communication that they wish to project. These are, the information strategy, a controlled oneway and objective approach that concentrates on providing information. The persuasion strategy is a... If you want to get a full essay, order it on our website: Ordercustompaper.com

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