Mcdonald's Company Report

Practicioner skills for managers| McDonalds Company| | | | | | Luis Miguel Machado Moutinho Regnumb: 101561 Date: 03/10/2010 Table of table of contents: creation……………………………………………………………………………...3 1. Background of the McDonalds Company………………………………………4 2. Company Overview……………………………………………………………...5 3. Corporative communication.…………………………………………………….7 a. learning flow…………………………………………………………7 4. McDonalds Company legal cases…………………………………………….. 8 Conclusion……………………………………………………………………………….9 Bibliography …………………………………………………………………………...10 Introduction Key words: McDonalds; History; Corporate government; Communication; Legal cases. McDonalds Corporation is the worlds largest chain of fast-food restaurants, serving nearly 47 million customers daily through 119 countries. The principles that be used today are the same that his founder, Ray Kroc, has compel: consistency, cleanliness, good customer service and low price products.

These principles became a key-factor to the major success of the company and the consequent expansion to external markets, transforming the company in a symbol of Globalization and helped to dot the American way of life, as well as base of study to many researchers in the business management area. On the other hand, this global expansion had its consequences: the company became a stag topic of public interest once it had direct process on Obesity, Corporate Ethics and Consumer Responsibility. 1. Background of the McDonalds Company The business, tell in 1940, when the brothers Dick and Mac McDonald decided to open a restaurant where the only things that were served were hamburgers, French fries, soft drinks, and milk shakes. Their bringing close together became a huge success and, in a yield of only a few years, they had nine restaurants that they were in military mission of. This is when Ray Kroc (a simple milk shake mixer salesman who had supplied their business)... If you penury to get a full essay, order it on our website: Ordercustompaper.com

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