Magic Foam

I.EXECUTIVE SUMMARY This study focuses on the food marketability of Magic Erase-ALL slog. Magic Erase-ALL Pad is a new alter sponge technology construct by Gana Cleaner Company, a South Korean endeavour established in 2002. It features superfine micropores technology that easily removes regretful stains and dirt without further use of abrasive chemicals and detergents, providing an easier way of cleaning for our consumers. Magic Erase All Pad mainly targets precise Filipino women in Class B and upper C whose income bracket ranges from P20,000-250,000 monthly, aged 20-55 years old and living broadly speaking in Metro Manila. Positioning Magic Erase-ALL Pad as a superior cleaning multipurpose cleaning sponge, we syllabus to penetrate the market by launching events and advertisements on radio, television, internet, broadsheets, powder magazine and billboards. Our push strategy would include product demonstrations on supermarkets to amplification awareness on the features, benefits and advantages of our product. Magic Erase All leave be distributed nationwide on SM and Robinsons supermarkets and hypermarkets and on Ace and Handyman hardware.

It will be priced at Php70, an make sense which is expected to generate us a considerable do good on its first year of operation at Php2,153,376 with an growth margin of Php5,710,696 and Php9,014,328 on the next two years subsequently providing for expenses. With these strategies we expect to increase market awareness of the product by 20% through extensive marketing campaign by the end of the year; increase the products market share by 5% for 2011 and maintain or increase it by 5% annually and gain a competitory advantage in the cleaning industry. Marketing plan covers a three year period, commencing from April 2011 up to December 2013. It plans to launch a flank attack strategy by differentiating itself from its known competitors much(prenominal) as Scotch Brite by providing an ultimate cleaning promote with high quality, environment friendly, hypoallergenic and... If you want to get a in force(p) essay, order it on our website: Ordercustompaper.com

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