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JBFSIR Volume 1, Issue 8 (November, 2011) The Journal of Sri Krishna Research & educational Consortium ISSN 2231-4288 JOURNAL ON BANKING FINANCIAL SERVICES & INSURANCE RESEARCH internationally Indexed & Listed Referred e-Journal RETAIL BANKING: THE NEW BUZZWORD OF TODAYS innovation OF BANKING NISHITH NAGAR*; DR. ENID MASIH**; DR. DEVARAJ BADUGU*** *Research Scholar, Sam Higginbottom base of Agriculture, Technology & Sciences, Allahabad. **Sr. dispersener Professor, Sam Higginbottom Institute of Agriculture, Technology & Sciences, Allahabad. ***Associate Professor, Sam Higginbottom Institute of Agriculture, Technology & Sciences, Allahabad. ABSTRACT Banking is the financial function which plays an important subroutine not only for the particular individual but as well as for the overall economy. With changing typesetters case of overall economy the face of banking service is also changing now it has become much & more draw offive. Various newer functions have been added in the banking services to attract more & more customers. sell Banking has always been an integral part of the Banking activities the world over, but it is only in the recent recent that it has gathered special momentum.

Though internationally this revolution started in 80s with the advent of credit cards followed by other products of retail financial services, yet, as far as India is concerned, the year 1995 marks the starting point of retail Banking mutation with Foreign Banks and new generation Private Banks taking the lead. In the present paper, an attempt has been made to cover the theoretical aspects of the Retail Banking which includes the issues and challenges in Retail Banking, the recent trends in Retail Banking, the incoming growth of Indian Retail Banking and challenges to retail banking in India. KEYWORDS: Banking portfolio, Challenges, Retail banking, Strategies. ___________________________________________________________________________ INTRODUCTION Banking occupies one of the most important... If you want to get a full essay, order it on our website: Ordercustompaper.com

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