Consumer Behavior Research Project

| |Consumer Behavior Research count on 2011 | | |[pic] | |6-12-2011 |Engaging in environmental responsibility increases the profitability of a company. | | | | Consumer Behavior Research Project 2011 Engaging in environmental responsibility increases the profitability of a company. INTRODUCTION More and more people are becoming awake(predicate) of the importance of taking care of our environment.

Almost everybody has heard somewhat environmental problems (likely) caused by human consumption. In smart set to snatch the constant decline in natural resources and the excessive claim of consumers, things neediness to change. Business has to change their philosophies into a focus on not harming human and ecosystems (Hofstra, 2011). But in our free commercialise economy companies need to be able to make a profit or at least break-even from a change, earlier they will embrace it. That is why this research papers answers the irresolution: Can a company increase their profitability by engaging in environmental responsibility? To answer this question, the next problem statement was formulated: Engaging in environmental responsibility increases the profitability of a company. Two sub questions need to be answered root: 1. Do consumers want eco-friendly products? 2. Do customers figure out upon their environmental believes? 3. Is there empirical evidence of increased profit by engaging in environmental responsibility? The first two sub questions are questions that must be answered positively for the hypothesis to hold. Without consumers willing... If you want to get a full essay, order it on our website: Ordercustompaper.com

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