Bravissimo Report

BRIEF: Develop a marketing strategy to launching Bravissimo into the US market, including a seasonal range plan. WHO ARE BRAVISSIMO? political party Overview UK locations:  National UK sites:  22 Sector:  Retail Definition:  Multi transmit Retailer Founded:  1995 Staff:  651 Average Age:  26 anthropoid/ Female:  5% / 95% Earning £35,000+:  6% AWARDS Cosmopolitans fair sex Achiever dirty money Entrepreneur of the Year Best Lingerie Retailer Award 2000-2011 BRRAVISSIMO- A BRAND Bravissimo is a British retailer specialising in lingerie, swimwear, clothing, sleepwear and bras for larger breasted women of cup sizes D to KK. Catering for women who atomic number 18 usually called curvy, though their lingerie chain, which sells online, by mail piece and through its 21 retail shops in the UK, Bravissimo prefer a more precise description of their customer: big boobed. job a breast a boob is very much(prenominal) the upfront style of Bravissimo who stress that while their bras come in sizes 28DD to 40K, they are definitively not boulder holders. At the core of Bravissimo, they pride themselves on their commitment giving the Bravissimo girls the massive range of choice they deserve.

Bravissimo have always prided themselves on their consignment to pushing the lingerie industry to produce more styles for Bravissimo girls. many manufacturers now look to Bravissimo for advice when they are developing styles in bigger cup sizes and the customers have been instrumental in helping change the face of the big bra industry. The Bravissimo brand is built most a marketing strategy that uses email to drive customers to its website, ensuring the familiaritys future growth. Bravissimo has built a 500,000 strong database throughout the sometime(prenominal) 15 years, and virtually all of this is from below-the-line (BTL) advertising activity. The direct turn up that Bravissimo takes allows them to target their consumers individually with relevant products and services that they think allow for suit... If you want to get a full essay, order it on our website: Ordercustompaper.com

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