Executive Summary This report contains an analysis of major internal and outdoor(a) environsal factors affecting Actopen, and especially how the organization is positioning itself to sell with these factors. Actopen is a wholly owned subsidiary of AXIGEN Corporation, a confused listed on the Zimbabwe stock exchange. Major shareholders of AXIGEN are seated at corporate office, which share the same building as Actopen. This geographic closeness, to fetchher with uncertainty in the Zimbabwe environment has prompted continuous and shop shareholder interest in the short-run activities of the business. In this brief, an analysis of the external (mega) environment was done using the PECLIST model. The task environment was appraised using Porters Five Forces theory. The internal (micro) environment of Actopen was appraised using the SWOT analysis. The brief also identifies Actopens shortfalls in dealing with environmental factors of heaviest impact. To overcome the shortfalls, it is recommended that Actopen infract exports into the Southern Africa region, develop products for other market segments and pursue cost leadership as a generic strategy. The report further discusses implementation issues to be dealt with if recommendations are to be effective. These border on culture, structure and shareholder issues that promote successful change.
tabular array of Contents ContentsPage Cover page 1 Affirmation of own work2 Executive summary3 Table of contents4 Introduction6 The environment defined7 The Macro-environment8 Political factors9 frugal factors10 Legal factors10 The task environment11 Porters 5 forces model on Actopen12 The Micro/Internal Environment13 Strengths, weaknesses, opportunities, threats14 strategical positioning for Actopen15 Conclusion18 Recommendations20 Implementation Issues20 ContentsPage References26 Appendices Appendix 1: Actopen value chain28 Appendix 2:... If you want to get a full essay, order it on our website:
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