Reebok

1 EXECUTIVE SUMMARY [pic] Reebok was found in 1890s by Joseph William Foster in England. The Company grew slow initially, till the subscribe for athletic apparel and shoe increased. It brought the Company to a diversify operation with its products. Being an American-inspired, global brand that creates and markets sports and lifestyle products make upon a strong heritage and authenticity in sports, seaworthiness and womens categories. The brand is committed to designing products of athletic footwear, apparels and accessories, and trade programs that reflect creativity and the desire to constantly challenge the condition quo. 2REEBOKS VISION AND MISSION 2.1 Vision Reeboks Vision is to Fulfill Potential, utilise in providing each and every athlete from professional athletes to unpaid runners to kids on the playground with the opportunities, the products and the inspiration to achieve what they are assailable of. As a brand Reebok has the unique opportunity the customers, athletics, and artist, partners and employees to do their true possible reach heights they may redeem thought unreachable. 2.2 Mission Reebok mission is: Always Challenge and Lead by Creativity.

Reebok creates product and marketing programmes, reflecting the brand unlimited creative potential through their courage to challenge convention. 3COMPANYS HISTORY 3.1 J.W foster and Sons, the family-owned business proudly made the running shoes worn in the 1924 Summer Games by the athletes celebrated in the film Chariots of Fire. 3.2 In 1958, two of the founders grandsons stated guild called Reebok, which was named for an African gazelle. 3.3 In 1979, the Reebok shoes was spotted at an global trade negotiating for the North American distribution license, Paul substitute introduced 3 running shoes in US in that same year which was selling at $60, the most high-priced running shoes on the market... If you want to get a full essay, order it on our website: Ordercustompaper.com

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