Cabela's: at a Glance

Cabelas: At a Glance Cabelas is a Sidney, Nebraska-based precede marketer and specialty retailer of hunting, fishing, camping and related outdoor(prenominal) recreation merchandise. Cabelas has grown to become one of the or so well- cognise outdoor recreation soils in the world, and has long been known as the Worlds Foremost Outfitter (2007 Annual Report, 2008). Since departure public in 2004, Cabelas has seen a 66% proceeds in total revenue, $1.56 billion in 2004 to $2.35 billion in 2007. With growth like that, it is easy to see why Cabelas continues to climb up cnnmoney.coms Fortune 500 list, currently ranked 802 compared to last years 839 (2008). According to Wikipedia.org, Cabelas has a distinctive seek to their retail operation, a look which turns them into tourist attractions as well as retail stores (2008). They accept museum quality displays of taxidermied wildlife, large aquariums, indoor mountains, and archery ranges. Cabelas currently has bill stickerinal retail stores, and eight retail stores that are being advance or are on hold. The largest of these stores is 250,000 material feet and is located in Hamburg, Pennsylvania. In the third quarter of 2007, Cabelas purchased S.I.R.

Warehouse Sports Store, a Winnipeg-based specialty retailer of hunting, fishing, camping, and related outdoor merchandise. S.I.R. is one of Canadas leading outdoor outfitters with a mail-order operation and a 44,000 square foot retail store that will serve as headquarters for Cabelas Canadian operations. Cabelas also offers their Cabelas CLUB Visa card and related customer obedience rewards program through their wholly-owned subsidiary, Worlds Foremost confide (2007 Annual Report, 2008). Cabelas believes that the Cabelas CLUB Visa card loyalty rewards program is an effective vehicle for strengthening their relationships with their customers, enhancing their brand name and increasing their merchandise revenue. The primary purpose of the Cabelas CLUB Visa card is to... If you want to get a full essay, order it on our website: Ordercustompaper.com

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