Startbucks Blue Ocean Strategy Essay Example | Topics and Well Written Essays - 1000 words

Startbucks Blue Ocean Strategy - Essay Example To fulfill the customers’ requirement the company must look for the interest and taste of the customers. Blue ocean strategies give more importance to the customers then to the competition with the different companies. Fourthly Starbucks has to offer the customers complementary products and other services. This will make the customers happy and they will stay satisfied and as a result they will become a loyal customer of Starbucks. New and innovative ideas should come forth for such offerings. Fifth is that Starbucks has to be more appealing to the customers. The company has to make plans emotionally which will attract the customers. Lowering the prices will appeal the customers and they will welcome it. And the last step which Starbucks has to follow is to look though time, the company should offer the customers products according to their desires, the company should not be time dependent they should maintain their standard and always fulfill the customers’ requirement s. A canvas strategy: The blue ocean strategy must include the canvas strategy which means that the central action and framework of the company must follow the blue ocean strategy. The range of different factors of an industry depends on, invests and competes in and the offerings level of the company with the customers’ acceptance of the product. A graph should be made between these two important factors. The canvas strategy is important for two important reasons, one is that it helps to capture the present situation of the known market space that helps the members to clearly see the points on which an industry competes or battles on, and the places where the concentration of competition is higher in, and secondly it helps to shift focus from competition to finding... This paper shows and discribes the main staps of Blue Ocean. Starbucks is a blue ocean it has been so ever since it started but slowly and gradually they are moving towards becoming Red Ocean which means to compete with others. Blue ocean strategy means that tomorrows main leading companies will not fight with their competitors instead they will open up in places where the competition is absent and will make a mark for themselves or establish a proper brand for which the competition is irrelevant. We are shown the 6 paths framework strategy. According to the six paths framework strategy of the blue ocean strategy to conceive new market space for the specific company, Starbucks has to follow the six main strategically points. First of all they have to look for alternative industries. The blue ocean strategy must include the canvas strategy which means that the central action and framework of the company must follow the blue ocean strategy. The range of different factors of an industry depends on, invests and competes in and the offerings level of the company with the customers’ acceptance of the product. A graph should be made between these two important factors. The three triers consist of the non-customers of the market. These three types of people are turned into customers by following different strategies and they are described in the paper. The paper makes us understand methods such as above the line marketing will be used for elimination , for raise methods like price versus budget analysis will be done , for reduce methods like prestige and complexity will be considered and to create factors like fun will be added. Sustainable method like regular analysis and monitoring the overall coffee market will be adopted to overcome these factors.

Hospitality Operation Management Essay Example for Free

Hospitality Operation Management Essay Executive Summary This report is based on the findings from Tripadvisor that aimed to examine theissues of in Bella Vista Hotel and Resort Langkawi and provided therecommendations for improving housekeeping management in the futureexpansion. The findings in this report are according to the comments fromguests who had been staying in Bella Vista Hotel and Resort previously and makethe judgments on those serious issues in this particular hotel. The studyconfirmed the existing of inappropriate hotel housekeeping operation andmanagement would strongly influence the image of hotel and lead this hoteltowards low revenue. This report discusses on four issues of Bella Vista Hoteland Resort which are room hygiene and cleanliness concerns, inappropriatemaintenance, bathroom and amenities as well as inconsistent manpowermanagement and other service. Because of the massive growth of travelers around the world, the guests‟ perception to the hotel rooms have been shifted differently compared the past. Hotel guests are looking forward a comfortableroom and proper hotel management when they are staying in particular hotel toincrease the satisfaction of guests. It is shown that the comments from hotelguests are effective means of evaluating the issues of Bella Vista Hotel andResort and the application of recommendations are highlighted. Introduction to assignment objectives Hospitality environment has always played a key role in the tourism and hotelculture. Lodging or Accommodation with service is the center of any hotel in theworld, but recently, it has been facing many problems. Society nowadays shiftsthe concerns from traditional style with high-class service and room amenities tothe flexibly modern way of saving money or budget oriented style due to thechanges of preferences, economic crisis and other external factors. Guestsbecome smarter and pickier when they choose the hotel to stay. The hotelsattempting to succeed have to forecast what the new trend is. And they alsoshould consider of combining two elements of luxury and budget in one coreproduct   room (Power, 2005).Malaysia is early named as one of the most popular tourist destinationsworldwide. With its significant hot spots, especially in island areas, tourists areincreasingly coming to Malaysia and enjoying their trip with affordable price.Langkawi islands (Malaysia) and its hotels serve a thousand of tourists annually,which means to sustain the quality and quantity, the hotels in this isolated islandput as much effort as possible. With the combination of the custom ers‟  expectation factors such as low rate and high quality in service, the frequency of guests‟ returns inclines tremendously in Langkawi. However, in an isolated area with many issues can be happened, and to solve the problems, it could beanalyzed critically and particularly.

Design Of A Psychological Experiment Essays -- essays research papers

Design of a Psychological Experiment Psyc 100 (0110-0129) Fall, 1996 Dr. Sternheim Report #1 (10 points) Problem: Suppose you are a psychologist who is interested in the effects of caffeine on the eye-hand coordination of students enrolled at UMCP. Design an experiment to test the hypothesis that caffeine enhances a student's ability to hit a baseball. Describe your experiment by answering the following questions: 1) What are the independent and dependent variables? The independent variable would be the caffeine. The results of the students' hitting of the baseball would be the dependent variable. 2) What are the experimental conditions and what are the tasks for the experimenter, the participants in your experiment, and any other people you might ask to help? The experimental condit...

Iomega Corporation Data Storage

The purpose of this report is to examine the Iomega Corporation, based in Roy, Utah, for the BA 201 – Survey of Business course at Birmingham-Southern College. The company manufactures computer storage devices: the ZipTM and JazTM drives, the Clik! Storage device, and the BuzTM audio and video drive. 1 The leading supplier of data storage devices in Europe, and the third largest supplier in the world, Iomega has now strengthened its line of products with the Ditto tape backup device.2 The industry†s enthusiasm and public satisfaction with which these products were received is unprecedented in the computer industry, making Iomega an innovator among innovators. This report will discuss the following components of the Iomega Corporation: History of the corporation and its products Marketing strategies and product offerings Iomega was founded in 1980 with its flagship removable storage device, the Bernoulli drive. Though its original efforts are now more than antiquated, Bernoulli Optical Systems remains a subsidiary of Iomega. In 1983 Iomega was made public, and for the next twelve years, the company would see a period of experimentation and growth. While Iomega remained behind the major industry names of Apple and IBM, the late eighties and early nineties were integral to Iomega†s current success. The technical bases for the Zip and Jaz drives were built upon, leading to these products† 1995 release.2 Public response to the release of the portable data storage devices was enormous. Orders clogged the production component of Iomega before the disks were even released to the public, and by April 1996, barely one year after its introduction, Sony Pictures Entertainment entered into an exclusive agreement with Iomega for use of its Jaz disks.3 June of that same year would bring even greater response; Iomega entered into marketing agreements with IBM, NEC Technologies, Gateway, and Unisys.4 By the end of the summer of 1996, Iomega had formed partnerships with every major computer manufacturer in the United States. The media frenzy surrounding the release of the drives was further fueled by honors awarded by computing magazines PC Computing and Gadget Guru. The Jaz drive was named 1996†³s â€Å"Innovation of the Year† and â€Å"Most Valuable Product† by PC. Gadget Guru named the Jaz drive the â€Å"Best Computer Accessory of 1996.† These and other accolades pushed public familiarity of Iomega products higher and higher, boosting production and sales.5 In response to this domestic success, Iomega began a complete expansion of its foreign production and marketing in early 1997. European headquarters were set up in both the Netherlands and Switzerland, and their production site in Malaysia was expanded and modified. While the base of the company remained in Roy, Utah, Iomega†s presence in both Europe and Asia was fortified with a larger number of production jobs for Asians and Europeans. Coupled with a greater concentration of foreign marketing and advertising, Iomega emerged as the third largest producer of data storage devices in the world.6 The end of the 1996 fiscal year showed a 272% increase in revenue from the previous year.7 The introduction of the Jaz and Zip drives in 1995 was undoubtedly responsible for this success, which was followed in 1997 by new partnerships with Motorola, Apple, Kinko†s, and Hewlett Packard.4 By June of 1997, Iomega†s Zip drive shipments reached six million; it was then a standard in new Sony personal computers, Micron notebook computers, and in all Kinko†s store computers nationwide.8 The success of the Iomega drives remained rampant when the company announced the introduction of the Buz multimedia producer in late 1997. The Buz producer would allow consumers to capture movies, music, and photographs on their personal computers. While the success of the Buz drive still remains far behind that of the Zip and Jaz drives, this diversification allowed the company to remain on the cutting edge of computer technology. The Jaz drive was marketed as a companion piece to the Buz drive, lightly forcing consumers to purchase two products with one goal in mind.9 The approach was successful, leading to 1997 fiscal year earnings of 77%.10 May 1998, in the wake of the Buz release, brought about another important computer modernization, the Clik! drive. The Clik! drive revolutionized methods by which consumers could store digital information from handheld video cameras, computers, and cameras.11 Marketed with special Clik! disks, the drive itself brought the portable storage efforts of Iomega full circle, now having storage products for virtually every major computer product on the market. Iomega advertises in many different places. The web site www.iomega.com provides a simple way to find out about the company. It provides potential customers with many different sections geared towards answering their questions about Iomega and its products. The site allows potential customers the opportunity to gather information through press releases and news articles related to the company, and gives customers a chance to win free products in contests. More importantly, Iomega†s web site allows customers the opportunity to order its products online via a virtual shopping mall. Customers can receive Iomega†s products without ever stepping foot outside their front door. Iomega also advertises its products through other companies. Having Iomega Zip drives already installed in computers, such as Apple, Dell, and Gateway, allows customers the option of buying a Zip drive already installed in a computer of a well-established personal computer (PC) manufacturer. About 40% of Dell computers already have Iomega Zip drives installed in them. Due to all of the positive responses Iomega has received from forming partnerships with these PC manufacturers, it has decided to form a new partnership with Fujifilm. Fuji Photo Film Company Ltd. has recently started marketing branded Clik! disks. Fuji already markets Fujifilm branded Zip drives and has now signed with the forty megabyte Clik! disks. Said Steven A. Solomon, senior vice president of Fuji Photo Film USA, Inc., â€Å"We've had great success branding Iomega's popular Zip disks and we believe that we will have similar success with Clik! disks.† 12 Iomega offers customers a way to store large amounts of information on disks rather than saving them on the hard drive of their computer. The company offers 100MB Zip USB and now the new 250MB Zip drives. This option benefits both businesses and personal computer owners. Businesses profit from owning a Zip drive due to the convenience of saving large presentations or proposals on a disk and then carrying it to different places; for personal computer owners, the Zip drive allows everyone in the house to have their own disk, keeping children†s games separate from parent†s finances. The notebook Zip gives people with digital computers the ability to carry large amounts of information with them in a slim, low power design for easier storage and transportation. Iomega recently lowered the price on their external Zip 100MB SCSI and their 100MB Zip USB; the new prices are $99.95 and $129.95, respectively. Reducing the prices was â€Å"driven by the product†s universal adoption by the users of more than twenty-two million Zip drives,† said David J. Henry, vice-president and general manager of Zip/Jaz management at Iomega Corporation. 14 By lowering the price of the product, Iomega makes their products more affordable for their customers, attracting more potential buyers. Iomega Corporation announced in January 1999 that it is restructuring in hopes of increasing gross profit figures for the upcoming fiscal year. Although Iomega controls over 86% of the removable storage market, its gross profits have decreased to levels that have made public investors somewhat weary. Previously, Iomega†s structure was that of three decentralized product units which included the Professional Products, Personal Storage, and Mobile Storage divisions. The new structure will focus on eight business functions that include sales and marketing, product development, manufacturing and operations, corporate marketing, finance, legal, human resources, and corporate development and strategy. In addition, top management created a new functional group known as customer service and development which combines the existing customer service organization with a new group of applications engineers.15 Iomega hopes that these changes will ease the rise-fall-and-rise-again impression that the company has acquired since its entry into the removable storage market in 1980, thus spurring improved gross profits, consumer confidence, and an increased interest on Wall Street.16 In 1983, Iomega was on top of the Wall Street world. The searing property raised $21.7 million in public offerings due to the interest drawn by IBM PC users who were amazed by Iomega†s patented Bernoulli Box technology. The Bernoulli Box used a subsystem with stand-alone disk drives that rest beneath the monitor and provide unlimited data storage capability with removable cartridges. After several years of prosperity, the bottom fell out in 1986 and 1987 when computer makers began including relatively large storage hard drives as a standard part of the home PC. Demand for the Bernoulli Box technology waned, and Iomega experienced hard times that included an $8.5 million bank debt and enormous inventories. Michael Kucha took the reins as chief executive officer (CEO) and immediately made an impact on the struggling company. Kucha cut costs by trimming the workforce from 1,350 to 750 as well as utilizing substantial tax write-offs. In less then a year, Kucha helped Iomega gain an $18 million cash balance, cut the bank debt to zero, and slashed inventory by 50%.16 More importantly, Kucha stressed research and development during his leadership reign. The company was able to adapt its Bernoulli Box product for the Apple Macintosh computers and began benefiting from the increased demand for the Macintosh in the late 1980†³s and early 1990†³s. After a few years of slightly above average success, 1993 proved to be a disastrous year for Iomega. CEO Fred Wenniger, who replaced Kucha in 1989, departed due to shrinking margins and increased competition. The removable storage market had recently been flooded with Iomega clones that caused prices to decline, thus increasing competition. Analysts wondered if the company would survive the year.17 Leon Staciokas was named acting CEO as the company restructured during 1993 and 1994. In January 1994, Staciokas advocated a staff cut in hopes of reducing overhead expenses and freeing up extra cash. Eight percent of salaried positions were cut as part of the corporate wide restructuring.18 Later in the year, Kim Edwards replaced Staciokas and became permanent CEO of Iomega. Edwards first task was freeing up more money to invest in updating and improving technology. In July, Iomega cut 100 salaried jobs in a bold management move that would free up $4 million in overhead annually.19 Edwards† new management approach towards Iomega eventually transformed the company from a struggling business into the most successful removable storage manufacturer in the world. This approach was based on the idea of creating a product that the public would buy and use rather than simply admire. After meeting with top management and technical advisors in the early months of 1995, Edwards was able to lay the groundwork for the release of Iomega†s new Zip drive that would revolutionize the industry and reestablish the company as a major player in removable storage software. The creation and release of the Zip drive in late 1995, as well as wise financial management by Edwards, helped to increase Iomega†s operating budget from $141 million in 1995 to just over $1.2 billion in 1997. 20 Unfortunately, Iomega encountered more problems in late 1997 and early 1998. Edwards believed that opening a new product engineering and manufacturing plant in Milipitas, California, would yield greater productivity and allow for quicker response time to customer demands for new technology.21 And it did. However, in July 1998, Iomega acquired Nomai, another removable storage manufacturer, in hopes of shrinking competition and placing the company squarely in front of all competitors. This bold move hurt Iomega†s finances and caused a significant increase in operating expenses when paired with the upkeep of a brand new factory. This poor management decision by Edwards cost him his job. 22 Presently, Jodie Glore serves as president and CEO of Iomega. Mr. Glore is the permanent replacement for Kim Edwards after James Sierk served a brief stint as interim CEO. Glore hopes to reorganize and restructure Iomega; he wants to focus on the areas that the company has been criticized for in the past such as customer service and unsatisfactory product performance. Glore has already taken steps to alleviate these problems by ordering internal restructuring that will overhaul the previous system. The new system of eight business functions is a more elaborate, yet organized hierarchy. Glore hopes that it will allow a quicker response to customers, placing their needs as a top priority.15

Case study on kerry group Essay

Introduction As part of my business management assignment I have been asked to investigate and evaluate the internal and external environment of an organization and the impact of change on an organization I intend on outlining the purpose, mission, vision , objectives and structure of this organization, explain the relevance of the type of structure. Do a pest and swot analysis and evaluate the impact of change on the organization , I will be completing this assignment with the aid of the website , Kerryfoodgroup.com the internet and my class notes. Aims The aims of this assignment are to ensue I cover the following aspects: Relevant information appropriately presented  Understanding and knowledge of chosen topic clearly demonstrated Present relevant data and statistics that support my work  Comprehensive evaluation of topic clearly demonstrated  Conclusions and recommendations bibliography Organisation types I am going to explore the following organisation types: Sole Trader Private limited Company Public limited Company Co-Operative Sole trader A sole trader is a type of business entity that allows one person to be solely responsible for the financial dealings of the business. The benefits and disadvantages of being a sole trader Advantages You are your own boss . Set your own working hours. Pick your rate of pay. Easy to set up. This form of business ownership has fewer regulations than other systems of ownership do. And another major benefit of operating as a sole trader is the ability to exert full control over the business Disadvantages Unlimited liability No sick pay. All pressure and responsibility is on you. No one o cover you if something happens Income tax 20-41% No one to share decision’s Suffer all losses Private Limited Company Private limited companies are viewed as corporations under the law and share several common characteristics with all corporations. However, private corporations are owned and operated by a small group of people. Because of their structure, private limited corporations operate under a set of limitations not imposed on public corporations. Advantages A private limited company is run by a small group, Many of them members of a single family, that wishes to limit the influence of outsiders on its company. Because private limited companies are run by a small group, they are usually not subject to takeovers and other challenges faced by public companies. The minmum required to set one upis 1 person and the max is 99. Disadvantages Profit Sharing Taxes Lack of privacy, information concerning the company is made public. Public limited company A company whose shares are traded on a stock exchange and can be bought and sold by anyone. Public companies are strictly regulated, and are required by law to publish their complete and true financial position so that investors can determine the true worth of its stock . Also called a plc Facebook is a reality formed plc . Advantages There is limited liability for the shareholders. The business has separate legal entity. There is continuity even if any of the shareholders die. These businesses can raise large capital sum as there is no limit to the number of shareholders. The shares of the business are freely transferable providing more liquidity to its shareholders . Disadvantages There are lot of legal bits and pieces required for forming a public limited company. It is costly and time consuming. In order to protect the interest of the ordinary investor there are strict controls and regulations to comply. These companies have to publish their accounts. The original owners may lose control. Public Limited companies are huge in size and may face management problems such as slow decision making and industrial relations problems. Co-Operative  A co-operative is a group of people acting together to meet the common needs and aspirations of its members e.g the Credit union, sharing ownership and making decisions democratically. Co-operatives are not about making big profits for shareholders, but creating value for customers this is what gives co operatives a unique character, and influences our values and principles. Advantages It is usually inexpensive to register a cooperative. All members and shareholders must be active in the cooperative. Shareholders have an equal vote at general meetings regardless of their shareholding or involvement in the cooperative. Members, other than directors, can be under  18, though these members cannot stand for office and do not have the right to vote. Shareholders, directors, managers and employees have no responsibility for debts of the cooperative unless those debts are caused recklessly, negligently or fraudulently. A cooperative is owned and controlled by its members, rather than its investors. Disadvantages There must be a minimum of five members. There is a usually a limited distribution of surplus (profits) to members/shareholders and some cooperatives may prohibit the distribution of any surplus to members/shareholders. Even though some shareholders may have a greater involvement or investment than others, they still only get one vote. Active and direct involvement of members/shareholders in the cooperative. These bullet points and definitions where all found in my class notes and I also used www.cro.ie Kerry Foods Group The company I am going to focus on will be Kerry foods group the history of the organisation traces the evolution and growth of Kerry Group from its modest beginnings in the south west of Ireland some 30 years ago into a successful, publicly traded, multinational corporation and leading player in the global food industry. Having commenced operation from a green field site in Listowel, Co. Kerry in 1972, the Kerry organisation has realised sustained profitable growth with current annualised sales of approximately â‚ ¬5.8 billion, Kerry Group today is a world leader in food ingredients and flavours serving the food and beverage industry, and a leading supplier of added value brands and customer branded foods to the Irish and UK markets. Kerry has grown to become one of the largest and most technologically advanced manufacturers of ingredients and flavours in the world. Spanning all major food categories, Kerry’s core technologies and global resources in culinary, dairy, lipid, meat, cereal, sweet and beverage systems and flavours provide innovative, practical product solutions to food manufacturers and food service companies. Purpose Kerry Foods operates in Ireland and the UK. they market there own brands across a wide range of categories and supply supermarket private labels in selected areas. they also have become one of the leading chilled foods companies in the geography through: A strong portfolio of brands, in which they continue to invest and grow Close working relationships with retail customers to develop mutually successful, private label business An unrivalled national service to the independent convenience sector, in both the UK and Ireland Mission statement Kerry Group will be: – the world leader in food ingredients and flavours serving the food and beverage industry, and – a leading supplier of added value brands and customer branded foods to the Irish and UK markets Through the skills and wholehearted commitment of ther employees, we will be leaders in our selected markets – excelling in product quality, technical and marketing creativity and service to our customers We are committed to the highest standards of business and ethical behavior, to fulfilling our responsibilities to the communities which we serve and to the creation of long-term value for all stakeholders on a socially and environmentally sustainable basis. Vision Group Goals & Long Term Targets †¢ Group revenue: +2% to +4% (LFL) volume growth †¢ Margin: 10% Group margin in 5 years †¢ Adjusted EPS* 10%+ †¢ ROAE* 15%+ and CFROI 12%+ Objectives Kerry’s Sustainability Programme represents a journey of continuous improvement – an ongoing process and strategy to secure sustainable growth. Sustainability is at the heart of our business strategy and enshrined in our corporate mission statement.As a world leader in ingredients & flavors and as a major consumer foods organization in Europe, Kerry aims to conduct its business in a responsible and sustainable manner. This demands a holistic approach to Group activities involving close liaison with our customers, suppliers, regulatory authorities, employees and other relevant stakeholders.Our Kerry Group Sustainability Council appraises, directs and provides leadership in promoting industry best practice sustainability program throughout the Group. Its membership includes Directors of Group functions with responsibility for all pillars of Kerry’s Sustainability Programme. Structure of the organization Business structure The Group is divided into several divisions: â€Å"Kerry Ingredients & Flavours† is the largest division producing over 15,000 ingredients, flavours and integrated solutions from more than 125 manufacturing sites worldwide. It claims to have become the largest and most technologically advanced provider of technology-based ingredients, flavours and integrated systems. â€Å"Kerry Foods† supplies added-value branded and customer branded food products to supermarket chains, convenience stores and independent retailers across the UK and Ireland. It has 15 manufacturing facilities all in Ireland and the UK. Products include sausage, sliced bacon, sliced meats, pastry products, ready meals, ready-to-cook products, savoury snacks, cheese, cheese snacks, dairy spreads, low-fat spreads, UHT products, home-baking products, salads, sandwiches and fruit juices. Consumer branded products include – in Ireland: Denny, Galtee, LowLow, Dairygold, Cheestrings, Charleville Cheese, Shaws, Coleraine, Golden Cow, EasiSingles, Dawn, Roscrea, Kerrymaid, Golden Olive, Mitchelstown, Calvita, Ballyfree, Move over Butter and Freshways – in the UK: Richmond, Wall’s,  Mattessons, LowLow, Cheestrings, Pure, Mr. Brain’s, Porkinsons, Bowyers, Lawsons, Green’s and Homepride. â€Å"Kerry Agribusiness† is headquartered in Charleville, Co. Cork, and works with the Group’s 4,000 milk suppliers in Ireland, to produce milk and related dairy products. Why have structures? Because it allows each sector to oranise itself. All businesses have to know what to do A clear structure makes it easier to understand the organisations objectives Organization chart What is a organisation chart? Companies use the organizational chart to pictorially depict their prevailing hierarchies, work flow and authority-responsibility diagrams. Small companies use flat organizational charts and large companies use tall organizational charts. Function The main purpose in drawing an organizational chart is to visually represent employee structures of the organization. One glance at the chart tells the viewer of all reporting to a particular employee and to whom he is answerable for work-related matters. Features A tall organizational chart is one that is shaped like a pyramid. There are several layers and tiers of employees. This structure is narrow and the top and broad at the bottom. A flat organizational chart is wide and expansive all throughout. More often than not, the employees report directly to the top management. This is pictorially depicted by a flat organizational chart. Considerations The type of organizational chart that the company draws must be based on the type of trade it is into. It is not practical and feasible for large  companies to have a flat organizational structure and chart. Large companies tend to centralize authority and departmentalize their strategic functions. Likewise, when small companies use the tall organizational structure and chart, they have to deal with greater bureaucracy and middlemen’s salaries. Is Kerry food group a flat or tall organisation? Swot Analysis of Kerry Group Kerry Group, Plc. Category Food Processing Sector Food and Beverages Tagline/ Slogan Brands that deliver USP Its worldwide facilities and unrivalled technical support network guarantees that its highly acclaimed ingredient systems and technologies are available to food processor or foodservice companies in all markets. STP Segment Business segments: Ingredients incorporating Culinary, Flavours and Bio-Science, Consumer Foods, Agribusiness and Dairies Target Group Agribusiness: Food sector, Animal feed sector, Drinks sector Consumer Foods & Dairies Consumers of branded & private labeled food products Positioning Committed to evolving food and developing brands that deliver, time and time again SWOT Analysis Strength 1. Established global processing and technical network with an ingredients portfolio extending to some nine thousand products to food processor and foodservice markets in over 120 different countries 2. Core technological strengths in savory ingredients, sweet ingredients, food coating systems, nutritional systems and specialty protein applications 3. An unrivalled national service to the independent convenience sector, in both the UK and Ireland 4. Close working relationships with retail customers to develop mutually successful, private label business 5. One of the leading consumer brands in Ireland and Europe Weakness 1.Input cost volatility due to raw material pricing being impacted by adverse crop production conditions 2. Limited market share and Pressure from competitive markets 3.Ingredients and Flavours market is highly fragmented Opportunity 1.Growth in demand for convenient ‘ready-to-use’ foods to match modern lifestyles and for fresh natural food products 2.Growing Ingredients and Flavours market 3. Tapping global capability via emerging markets & global customers Threats 1.Food industry supply and demand issues 2.Commodity cost inflationary momentum 3.Impact of foreign exchange fluctuations Competition Competitors 1.Associated British Foods Plc. 2.Greencore Group Plc. 3. Westbury Dairies Limited Pest analysis

Free Essays on Facing Mt. Kenya

â€Å"†¦I have tried my best to record facts as I know them, mainly through a lifetime of personal experiences†¦My chief object is not to enter into controversial discussion†¦but to let the truth speak for itself (Kenyatta xvii).† Jomo Kenyatta’s Facing Mount Kenya is read as a work of anthropology. Kenyatta takes the reader through the birth, initiation, sex, marriage, family and death of every Gikuyu. Kenyatta’s primary purpose in writing this book was to give a â€Å"true† description of the African culture. He uses his knowledge of the roles of males and females in the Gikuyu society to portrait a convincing Gikuyu society. He also tries to clarify the misunderstandings of polygamy and male and female circumcision. Males and females both play important roles in the Gikuyu society. Kenyatta displays this by dividing the roles of males and females throughout the entire book. There are certain jobs that the man can only do and there are certain jobs that woman can only do. Kenyatta writes, â€Å"†¦the system of division of labour between men and women, at home and in trades, is very important among the Gikuyu (Kenyatta 84).† Pottery and basket making are examples of jobs that are completely done from start to finish by women. The Gikuyu men are in charge of iron making. Both men and women work together in constructing a hut, however, they each have certain roles. Kenyatta states, â€Å"The work of cutting wood necessary for building falls on men; women take the responsibility of providing thatching grass and other materials (Kenyatta 95).† Men and women also share work during the harvest seasons. The men cut out maize or millet stalks, while the women do the actual har vesting and carrying the harvest home. These are just few of the examples of the roles that both sexes play. Kenyatta uses the roles of men and women to provide a more accurate picture of the Gikuyu daily activities. Eating and drinking is an... Free Essays on Facing Mt. Kenya Free Essays on Facing Mt. Kenya â€Å"†¦I have tried my best to record facts as I know them, mainly through a lifetime of personal experiences†¦My chief object is not to enter into controversial discussion†¦but to let the truth speak for itself (Kenyatta xvii).† Jomo Kenyatta’s Facing Mount Kenya is read as a work of anthropology. Kenyatta takes the reader through the birth, initiation, sex, marriage, family and death of every Gikuyu. Kenyatta’s primary purpose in writing this book was to give a â€Å"true† description of the African culture. He uses his knowledge of the roles of males and females in the Gikuyu society to portrait a convincing Gikuyu society. He also tries to clarify the misunderstandings of polygamy and male and female circumcision. Males and females both play important roles in the Gikuyu society. Kenyatta displays this by dividing the roles of males and females throughout the entire book. There are certain jobs that the man can only do and there are certain jobs that woman can only do. Kenyatta writes, â€Å"†¦the system of division of labour between men and women, at home and in trades, is very important among the Gikuyu (Kenyatta 84).† Pottery and basket making are examples of jobs that are completely done from start to finish by women. The Gikuyu men are in charge of iron making. Both men and women work together in constructing a hut, however, they each have certain roles. Kenyatta states, â€Å"The work of cutting wood necessary for building falls on men; women take the responsibility of providing thatching grass and other materials (Kenyatta 95).† Men and women also share work during the harvest seasons. The men cut out maize or millet stalks, while the women do the actual har vesting and carrying the harvest home. These are just few of the examples of the roles that both sexes play. Kenyatta uses the roles of men and women to provide a more accurate picture of the Gikuyu daily activities. Eating and drinking is an...

Researching Your Revolutionary War Soldier Ancestors

Researching Your Revolutionary War Soldier Ancestors The Revolutionary War lasted for eight long years, beginning with the battle between British troops and local Massachusetts militia at Lexington and Concord, Massachusetts, on 19 April 1775, and ending with the signing of the Treaty of Paris in 1783. If your family tree in America stretches back to this time period, it is likely you can claim descendancy from at least one ancestor who had some type of service related to the Revolutionary War effort. Did my Ancestor Serve in the American Revolution? Boys as young as 16 were allowed to serve, so any male ancestors who were between the ages of 16 and 50 between 1776 and 1783 are potential candidates. Those who didnt serve directly in a military capacity may have helped in other ways - by providing goods, supplies or non-military service to the cause. Women also participated in the American Revolution, some even accompanying their husbands to battle. If you have an ancestor you believe may have served in the American Revolution in a military capacity, then an easy way to start is by checking the following indexes to major Revolutionary War record groups: DAR Genealogical Research System - Compiled by the National Society Daughters of the American Revolution, this free collection of genealogical databases contains data for both men and women who provided service to the patriots cause between 1774 and 1783, including an ancestor database created from verified membership and supplemental applications. Because this index was created from lineages identified and verified by DAR, it does not include every individual who served. The index generally provides birth and death data for each individual, as well as information on spouse, rank, area of service, and the state where the patriot lived or served. For those who did not serve in a military capacity, the type of civil or patriotic service is indicated. Soldiers who received a revolutionary war pension will be noted with the abbreviation PNSR (CPNS if the soldiers children received the pension or WPNS if the soldiers widow received the pension).Index to Revolutionary War Service Records - This four volume set (Waynesboro, TN: National Historical Publishing Co., 1995) by Virgil White includes abstracts of military service records from National Archives group 93, including each soldiers name, unit and rank. A simliar index was created by Ancestry, Inc. in 1999 and is available online to subscribers - U.S. Revolutionary War Rolls, 1775-1783. Even better, you can search and view the actual Revolutionary War Service Records online at Fold3.com. American Genealogical-Biographical Index (AGBI) - This large index, sometimes referred to as the Rider Index after its original creator, Fremont Rider, includes the names of people who have appeared in more than 800 published volumes of family histories and other genealogical works. This includes several volumes of published Revolutionary War Records, such as Historical Register of Virginians in the Revolution, Soldiers, Sailors, 1775-1783 and Muster and Payrolls of the Revolutionary War, 1775-1783 from the collection of the New York Historical Society. Godfrey Memorial Library in Middletown, Connecticut, pubishes this index and will answer AGBI search requests for a small fee. The AGBI is also available as an online database at subscription site, Ancestry.com.Pierces Register - Originally produced as a government document in 1915 and later published by Genealogical Publishing Company in 1973, this work provides an index to Revolutionary War claim records, including the veterans name , certificate number, military unit and the amount of the claim. Abstract of Graves of Revolutionary Patriots - The U.S. government places tombstones on the graves of identified Revolutionary War soldiers, and this book by Patricia Law Hatcher (Dallas: Pioneer Heritage Press, 1987-88) provides an alphabetical list of these Revolutionary War soldiers, along with the name and location of the cemetery where they are buried or memorialized. Where Can I Find the Records? Records related to the American Revolution are available in many different locations, including repositories at the national, state, county and town-level. The National Archives in Washington D.C. is the largest repository, with compiled military service records, pension records and bounty land records. State archives or the states Office of the Adjutant General may include records for individuals who served with the state militia, rather than the continental army, as well as records for bounty land issued by the state. A fire in the War Department in November 1800 destroyed most of the earliest service and pension records. A fire in August 1814 in the Treasury Department destroyed more records. Over the years, many of these records have been reconstructed. Libraries with a genealogical or historical section will often have numerous published works on the American Revolution, including military unit histories and county histories. A good place to learn about available Revolutionary War records is James Neagles U.S. Military Records: A Guide to Federal and State Sources, Colonial America to the Present. Next Is He Really My Ancestor? Did My Ancestor Serve in the American Revolution Is This Really My Ancestor? The most difficult part of searching for an ancestors Revolutionary War service is to establish a link between your specific ancestor and the names which appear on various lists, rolls and registers. Names are not unique, so how can you be sure that the Robert Owens who served from North Carolina is actually your Robert Owens? Before delving into Revolutionary War records, take the time to learn everything you can about your Revolutionary War ancestor, including their state and county of residence, approximate age, names of relatives, wife and neighbors, or any other identifying information. A check of the 1790 U.S. census, or earlier state censuses such as the 1787 state census of Virginia, can also help determine if there are other men with the same name living in the same area. Revolutionary War Service Records Most original Revolutionary War military service records no longer survive. To replace these missing records, the U.S. government used substitute records including muster rolls, records books and ledgers, personal accounts, hospital records, pay lists, clothing returns, receipts for pay or bounty, and other records to create a compiled service record for each individual (Record Group 93, National Archives). A card was created for each soldier and placed in an envelope along with any original documents found that related to his service. These files are arranged by state, military unit, then alphabetically by the soldiers name. Compiled military service records seldom provide genealogical information about the solider or his family, but usually  include his military unit, muster (attendance) rolls, and his date and place of enlistment. Some military service records are more complete than others, and may include details such as age, physical description, occupation, marital status, or place of birth. Compiled military service records from the Revolutionary War can be ordered online through the National Archives, or by mail using NATF Form 86 (which you can download online). If your ancestor served in the state militia or volunteer regiment, records of his military service may be found at the state archives, state historical society or state adjutant generals office. Some of these state and local Revolutionary War collections are online, including Pennsylvania Revolutionary War Military Abstract Card File Indexes and the Kentucky Secretary of State Revolutionary War Warrants index. Do a search for â€Å"revolutionary war† your state in your favorite search engine to find available records and documents. Revolutionary War Service Records Online: Fold3.com, in cooperation with the National Archives, offers subscription-based online access to the Compiled Service Records of soldiers who served in the American Army during the Revolutionary War. Revolutionary War Pension Records Starting with the Revolutionary War, various acts of Congress authorized the granting of pensions for military service, disability, and to widows and surviving children. Revolutionary War pensions were granted based on service to the United States between 1776 and 1783. Pension application files are generally the most genealogically rich of any Revolutionary War records, often providing details such as date and place of birth and a list of minor children, along with supporting documents such as birth records, marriage certificates, pages from family Bibles, discharge papers and affidavits or depositions from neighbors, friends, fellow servicemen and family members. Unfortunately, a fire in the War Department in 1800 destroyed almost all pension applications made prior to that time. There are, however, a few surviving pension lists prior to 1800 in published Congressional reports. The National Archives has microfilmed surviving Revolutionary War pension records, and these are included in National Archives publications M804 and M805. M804 is the more complete of the two, and includes about 80,000 files of applications for Revolutionary War Pension and Bound Land Warrant Application files from 1800-1906. Publication M805 includes details from the same 80,000 files, but instead of the entire file it includes only the supposedly most significant genealogical documents. M805 is much more widely available due to its greatly decreased size , but if you find your ancestor listed, it is worth also checking the full file in M804. NARA Publications M804 and M805 can be found at the National Archives in Washington, D.C. and in most regional branches. The Family History Library in Salt Lake City also has the complete set. Many libraries with genealogical collections will have M804. A search of Revolutionary War Pension Records can also be made through the National Archives either through their online order service or through postal mail on NATF Form 85. There is a fee associated with this service, and turn-around time can be weeks to months. Revolutionary War Pension Records Online: Online, HeritageQuest offers an index as well as digitized copies of the original, hand-written records taken from NARA microfilm M805. Check with your local or state library to see if they offer remote access to the HeritageQuest database.   Alternatively, subscribers to Fold3.com can access digitized copies of the full Revolutionary War pension records found in NARA microfilm M804. Fold3 also has digitized an index and records of Final Payment Vouchers for Military Pensions, 1818-1864, final and last pension payments to over 65,000 veterans or their widows of the Revolutionary War and some later wars. A Century of Lawmaking for a New Nation - This special collection in the free online American Memory exhibit of the Library of Congress includes some very interesting Revolutionary War pension petitions and other sources for information on Revolutionary-era individuals. Follow the links to American State Papers and the U.S. Serial Set.US GenWeb Revolutionary War Pensions ProjectBrowse volunteer-submitted transcripts, extracts and abstracts of pension files from the Revolutionary War. Loyalists (Royalists, Tories) A discussion of American Revolution research wouldnt be complete without referencing the other side of the war. You may have ancestors who were Loyalists, or Tories - colonists who remained loyal subjects of the British crown and actively worked to promote the interest of Great Britain during the American Revolution. After the war ended, many of these Loyalists were driven from their homes by local officials or neighbors, moving on to resettle in Canada, England, Jamaica and other British-held regions. Learn more in How to Research Loyalist Ancestors. Source Neagles, James C. U.S. Military Records: A Guide to Federal State Sources, Colonial America to the Present. Hardcover, First Edition edition, Ancestry Publishing, March 1, 1994.

7 Must-Have Items for Your Author Media Kit

7 Must-Have Items for Your Author Media Kit Youre finally done with your book. But youre exhausted. And vulnerable to making mistakes. Before you plunge ahead with marketing, dont miss a critical tool whose absence could push your book into the remainder bin. You must create a complete, well-written author media kit. This package of marketing materials brands you and your print or digital book. If built correctly, the media kit includes items that will help journalists, bloggers, reviewers, retailers, individual buyers, event planners and others promote, sell and buzz about your book. Here are seven things indie authors shouldnt do without in an author media kit: 1. Cheat Sheet for Book Reviewers Three out of four authors who ask me to review their books fail to send the bare minimum a press release. If I dont find one, I put the book on my bookshelf. A year later, when Im de-junking, your book ends up in a cardboard box I donate to the church rummage sale. Tuck a short note in your book with a link that leads me to your digital media kit. Help me find your press release, great photos and a cheat sheet that tie into your title, and Im interested. 2. Sell Sheet for Retailers Bookstore buyers dont want the same information youd give to a reviewer. They want whats referred to as a sell sheet. A sell sheet includes a short summary of your book. Additional information about your marketing plan will help buyers compare your book to similar books on their shelves, and shows them how hard you work to help them sell your book. This should be full-color, and professionally designed, printed on 100 lb. Text-Gloss paper. 3. How to Order Form for Readers Youll need a marketing piece that explains about the book, and includes several killer endorsements and a How to Order form. The order form must address issues such as bulk orders, sales tax, C.O.D. payments, shipping and how to pay with a credit card. Its similar to the sell sheet for bookstores, but its for individual book buyers, not sellers. 4. Press Release with a High-Res Cover Image Consumer and industry magazines love featuring books. The New Product Section of these publications could be the perfect home for your book if you can provide a high-resolution photo of your book cover. Editors tell me they are practically begging for good-quality photos for these sections. 5. Interview Topics or Questions If you write and deliver a pitch that gets you booked on a talk show, dont show up at the station without a list of questions the interviewer can ask you. Most talk show hosts will not read your book. Broadcasters rely on these questions as a crutch. 6. Author

ET Essay Example | Topics and Well Written Essays - 1500 words

ET - Essay Example In this scenario, the link between BA and strategy is coordinated. Here the BA function is purely reactive and there is no feedback procedure from BA to strategy. Method competencies help a business analyst to keep the tool kit in order. He or she should be able to deliver multiple information in same data and should be able to visualize the information as the user. Answer. A data warehouse provides an organization with data which is consistent, integrated and valid. It ensures the collection of data from its source. Data warehouse retains the desired key features and provides data for creating reports. Answer. A company can collect source data either by collecting primary data or secondary data. The data collected for the first time is called the primary data. A primary data when further used becomes secondary data. A secondary data is collected from already collected data.The data sources for a company can be classified as: 1.Data generating source system- A data generating source system specifies which systems which create data for the first time and which don’t. Some examples of data generating source systems are billing systems, Reminder systems, Debt collection systems, CRM systems, and Product and consumption information. 2. Source system -When a data generated for the first time is saved, it becomes the source system for data warehouse. Data in the warehouse comes from primary sources and is saved on the basis of organizations rules and requirements. Based on the data warehouse information a large number of analysis and business processes are carried. 1. Establishment of information wheel- In order to provide the right information to the right people at the right time, data is condensed into information and knowledge. This is called information wheel. An information wheel summarizes the knowledge and information. 2. Creating Synergies between Information Wheels- The BICC must maintain the information wheels. The BICC

European Court Of Justice and Free Movement of Persons Essay

European Court Of Justice and Free Movement of Persons - Essay Example The move from the European Community to that of European Union was reflected in a number of specific EC Treaty provisions, including the enlargement of competence in the fields of education and culture, and of course the launch of the sacred status of citizenship of the Union2. The Treaty on European Union (here after referred to as TEU or Treaty of Maastricht) has introduced for the first time a systematic concept of citizenship in the Community ambit through Articles 17 to 22 (renumbered after the Treaty of Amsterdam). Article 17 states that Citizenship of the Union is hereby established and that every citizen holding the nationality of the Member State shall be a citizen of the Union. Following the Amsterdam amendment citizenship of the Union shall complement and not replace national citizenship. The rights and obligations emanating from the citizenship of the EU are then specified in the following articles 18-22/ ex-art. 8a-8e. They include the right to free movement and residenc e (art.18), active and passive electoral rights in the municipal elections and elections into the European Parliament (art. 19), right for diplomatic protection (art. 20), petition rights to the European Parliament and right to refer matters to Ombudsman (Art. 21). The actual TEU provisions are contained in a new Part Two of the EC Treaty devoted solely to this topic. However, it is the right of free movement and the right of residence which, as they have been right through the debate on European citizenship, form the foundations of Union citizenship. ... Article 17 states that Citizenship of the Union is hereby established and that every citizen holding the nationality of the Member State shall be a citizen of the Union. Following the Amsterdam amendment citizenship of the Union shall complement and not replace national citizenship. The rights and obligations emanating from the citizenship of the EU are then specified in the following articles 18-22/ ex-art. 8a-8e. They include the right to free movement and residence (art.18), active and passive electoral rights in the municipal elections and elections into the European Parliament (art. 19), right for diplomatic protection (art. 20), petition rights to the European Parliament and right to refer matters to Ombudsman (Art. 21). The actual TEU provisions are contained in a new Part Two of the EC Treaty devoted solely to this topic. However, it is the right of free movement and the right of residence which, as they have been right through the debate on European citizenship, form the fou ndations of Union citizenship. 2 Article 18 EC provides for freedom of movement and residence within the territory of the Member States. Ivo Shlosark refers to the Maastricht Treaty introducing the concept of citizenship into community law as something of a new phenomenon3. Despite the introduction of formal provisions on citizenship the concept itself was hardly a policy innovation of the Treaty of Maastricht4. The concept of citizenship itself was considered from a very early stage in the development of the Communities. Indeed, since the Treaties of Rome (1957) the Community has legislated fundamental rights and provisions inherent in freedom of movement. Historical steps on the way to European citizenship include the Tindemans Report (1975)5, the introduction of direct Parliamentary

Principles and Practices of Effective Leadership - Critical Thinking Essay

Principles and Practices of Effective Leadership - Critical Thinking Mod 1 - Essay Example Both business leaders are globally recognized as the icons in their unique United States market segments. Bill Gates implemented a task oriented leadership style, demonstrating effective leadership. Task-oriented leadership style focuses on behavior that prioritizes accomplishment of assigned tasks and responsibilities (Carroll, 2008). Under the task-oriented leadership style, Bill Gates focused on creating more and more new products for his established company, Microsoft. Whenever, Bill Gates was able to successfully create strong popular demand for his new products and services in uncharted computer-based market segments, Bill Gates would do everything in his power to retain the newly gained market segment position. As a busy executive, Bill Gates prioritize generating higher interest in developing, selling, and other management and marketing functions of his Microsoft Company. The task-oriented leadership style includes Bill Gates’ holding regular meetings with his line and staff employees and managers. Bill Gates would reprimand subordinates who did not meet established goals and objectives on time. Bill Gates’ task-oriented leadership style pushed the line and staff employees and managers to prioritize meeting prescribed organizational goals and objectives. The leadership style ensures Bill Gates that all his prescribed organizational goals, visions, missions, and objectives are eagerly met by the subordinates and managers. Under the task-oriented leadership style, Bill Gates assigned each employee specific tasks and responsibilities. Similarly, Donald Trump implements the autocratic leadership style, demonstrating effective leadership. The leadership style focuses giving specific instructions on what should be done. The employees are not allowed to contribute their opinions or recommendation to the decision making process (Daft, 2010). Donald Trump is very effective using the autocratic leadership

Memory, Thinking, and Intelligence Essay Example | Topics and Well Written Essays - 500 words

Memory, Thinking, and Intelligence - Essay Example These are analytical, experiential and practical intelligence. The above listed behaviours for both academic and everyday intelligence fit into Sternberg's theory. Academic intelligence corresponds with both experiential and componential intelligence, as defined by Sternberg. Experiential intelligence essentially refers to the capacity to comprehend tasks, even novel ones, and execute them efficiently. In relation to academic intelligence, it references the capacity to assimilate knowledge, comprehend abstract terms and apply that knowledge, including the translation of the abstract into the practical. As regards componential intelligence, it essentially refers to problem-solving which, in itself, is predicated on the intellectual analysis of the problem and the selection of the optimal solution. In others words, insofar as the behaviours listed for academic intelligence ultimately derive from the capacity to assimilate and apply new knowledge, they correspond to Sternberg's theory of intelligence. As regards the behaviours listed for everyday intelligence, they correspond with Sternberg's experiential and practical intelligence.

Impact of the Economic Environment on a Success of New Enterprise in a Essay

Impact of the Economic Environment on a Success of New Enterprise in a Country - Essay Example This essay outlines the significance of correct appraisal of the international marketing environment for the successful conduct of a business in different countries in the age of globalization. Importance of healthy economic environment is considered in the essay. International marketing is faced with a variety of challenges as it is requires great strategies to achieve compatibility between different countries. This is in terms of the different needs of people in the different countries, as well as their regional differences. Different studies have shown that most international companies do not put into consideration this aspect of a country’s economy when coming up with their strategies. Such international companies still register success in their international markets, having disregarded the aspect of economic environment. This is a proof that economic environment is not the most important consideration in international marketing, as there are more important aspects. Of all the factors to be considered in appraising for international marketing, culture stands out as the most important factor. International marketing is a way of bridging between various countries and a way of profit creation. Culture is important in bridging between countries. However, economic factors also play an important role in determining the purchasing power and decisions of consumers in a country. This way, wealthy countries are the best platforms for international marketing as the purchasing power of their consumers is high. ... effective marketing strategies to counter this socio-cultural influence among countries, which believe that fitness is only important for the rich professionals and not the common man. By identifying themselves as alternatives to health, the fitness companies have managed to get an entrance into some of the countries that have this psychological attitude towards fitness. In addition, the McDonald’s Company has registered great success in different countries because of its cultural awareness in host countries. Mainly, this company adjusts its menus and diets to suit the dietary need and cultures of the people in the host countries (Francis, 2010). Apart from culture, the economic environment of countries is an important aspect for effective international marketing. This comprises a country’s GNP. GDP, as well as per capita income. These are essential in determining the power of consumer buying in a country. If these are high, it means the consumer buying power is also hi gh. Business executives interested in international marketing can therefore, use these to determine the level of a country’s economic environment, as well as its market profitability (Kaynak, 1991). The economy of a country is a great influence in international marketing, as this comprises elements that are indicators of the height of market profitability in countries. It is therefore certain that the economic environment of a country is paramount in international marketing, given the important information it provides on wealth, consumer buying power, and income level, which are important market indicators (Muhlbacher, Leihs, & Dahringer, 2006). However, different studies have shown that most international companies do not put into consideration this aspect of a country’s economy when coming up

Memory, Thinking, and Intelligence Essay Example | Topics and Well Written Essays - 500 words

Memory, Thinking, and Intelligence - Essay Example These are analytical, experiential and practical intelligence. The above listed behaviours for both academic and everyday intelligence fit into Sternberg's theory. Academic intelligence corresponds with both experiential and componential intelligence, as defined by Sternberg. Experiential intelligence essentially refers to the capacity to comprehend tasks, even novel ones, and execute them efficiently. In relation to academic intelligence, it references the capacity to assimilate knowledge, comprehend abstract terms and apply that knowledge, including the translation of the abstract into the practical. As regards componential intelligence, it essentially refers to problem-solving which, in itself, is predicated on the intellectual analysis of the problem and the selection of the optimal solution. In others words, insofar as the behaviours listed for academic intelligence ultimately derive from the capacity to assimilate and apply new knowledge, they correspond to Sternberg's theory of intelligence. As regards the behaviours listed for everyday intelligence, they correspond with Sternberg's experiential and practical intelligence.

Compare or contrast two consumer items of the same type (Iphone ) Essay

Compare or contrast two consumer items of the same type (Iphone ) - Essay Example For some people the two phones are not different. However, the two phones differ in many ways. The main difference between iPhone 4 and the iPhone 4s is on the phone’s camera. The iPhone 4 had a 5MP camera while the new iPhone 4s has a camera with 8Mp, which is considered the best camera that a phone can have. Additionally, the iPhone 4S has an increased aperture which is f/2.4 as compared to the f/2.8 aperture size in iPhone 4. The video of the iPhone 4s has also been improved as compared to that of the iPhone 4. The iPhone 4 could shoot in HD 720p while the iPhone 4S can shoot videos at HD1080p. Additionally, the iPhone 4s has added video stabilization ability as compared to iPhone 4 (Apples Web). Another difference between iPhone 4 and iPhone 4s is on the storage. iPhone 4S has an internal storage capacity of 64GB. On the contrary, the iPhone 4 had an internal storage capacity of 32GB. Additionally, the iPhone 4S has a memory card slot expansion which is a feature lacking in previous iPhones including iPhone 4 (Apples Web). Additional difference between iPhone 4S and the iPhone 4 is on the antennae. The iPhones possess different number of antennae such that they can switch between the different antennae while calling. The iPhone 4 (GSM) has three antenna breaks while the iPhone 4S have four antennae. The iPhone 4 and the iPhone 4S differ in appearance slightly. The iPhone 4s has an access panel and enclosed Micro SIM while the iPhone 4 (CDMA) lacks the access panel as well as the enclosed SIM card. Additionally, the iPhone 4 and the iPhone 4S is the serial numbers which are located on the back(Apples Web). An extra difference between iPhone 4S and the iPhone is on the internal processor. The iPhone 4S ha dual-core Apple A5 processor while the iPhone 4 has a single core A4 processor. Both iPhone 4 and the iPhone 4S have 512 MB RAM. However, the iPhone 4S is two time faster than the iPhone 4. Additionally, the

Han China and Gupta India Essay Example for Free

Han China and Gupta India Essay Han China differed from Gupta India politically, developing a strong bureaucratic system while India allowed local rulers to stay in control, but the Guptas focused more on trade and made more intellectual achievements than China, especially in mathematics. They established empires that were successful, but also distinct in their own ways. Although these two civilizations were notably different politically, economically, and intellectually, both were successful in bringing prosperity to their empires. During the Han dynasty, China successfully improved its bureaucracy, but in India local rulers maintained regional control. India’s territory never grew to be as large as China’s, so different forms of government were needed for each civilization. Han China retained the centralized government formed by the Qin, and expanded the bureaucracy. The bureaucratic system suited China, because it was able to support the civilization as it expanded into a large empire. The emperor Wu Ti created civil service examinations for his bureaucrats, which could be taken by any male. Wu Ti also urged Confucianism in order to gain support, as it urged respect for the government. On the other hand, India lacked an extensive bureaucracy, and local rulers were allowed to keep control as long as they remained loyal to Gupta authority. Because of its separated regions, it was very difficult to politically unify India. Similar to China, the Gupta rulers turned to religion to strengthen support for the government. In contrast to China, they favored Hinduism because they claimed to be appointed by Hindu gods. Additionally, Hinduism encouraged the rigid caste system. The empires were also similar because political power was given to landowners. Although the Gupta period is considered the golden age of India, providing its greatest period of political stability, it never developed the solid bureaucracy that Han China did. Although trade is vital to any civilization’s success, India emphasized trade far more than China did. China’s economy focused on extensive internal trade, while India developed more maritime trade. Trade gradually became more important during the Han dynasty, focusing on luxury items for the upper class such as silks, leather, and jewelry. Internal trade was made easier by the standardization of currency and circulation of copper coins. Han rulers expanded the empire, which allowed trade with more places. Some merchants even took profitable trips to India. Even though they were important, trade and the merchant class did not become the focal points of Chinese economy. This was due to the emphasis on Confucianism, which frowned upon a life devoted to moneymaking. On the other hand, the Guptas established a strong economy. It was partly based on technological sophistication, new inventions, and production. For example, Indian artisans were the first to manufacture cotton cloth, calico, and cashmere. In these areas, India and China were rivaling, but the India’s economy became more vigorous. Merchant activity was greater in India than in China, with merchants at a relatively high caste status. They traveled by land, and also by sea, increasing maritime trade. Han China and Gupta India’s economies can be compared as firmly agricultural, both relying on a large peasant class, organized into cooperative close-knit villages. Han rulers regulated agricultural supplies by storing extra grain and rice in good times, preventing price increases when harvests were bad. The Gupta period in India was known for its wealth, which was due to extensive trading both internally and by sea, as opposed to Han China’s economy, which relied more on technological innovations. The Hans and Guptas both made many important intellectual achievements, but there was more academic success in India, especially in mathematics. The Chinese studied astronomy, calculating the movement of planets, as well as observing sunspots. During the Han dynasty, scientists invented a seismograph to register earthquakes. In addition, they actively researched medicine, studying principles of hygiene that would support longer lives. Generally, the Chinese focused their studies on practical findings, such as discovering how things worked. They studied the mathematics of music that led to advances in acoustics. Like China, Indian scientists also progressed in astronomy and medicine. Many astronomical discoveries were made, such as the calculation of the solar year, the circumference and daily rotation of Earth, a theory of gravity, and the discovery of seven planets. In medicine, hospitals also stressed cleanliness, like China. India surpassed China in mathematical discoveries. Scholars created a numbering system and the concepts of zero and negative numbers. Mathematicians also calculated square roots and a more accurate value of pi. These advances in both civilizations were possible because of support from the government. In China, the government sponsored intellectual life, organizing research in astronomy. The Guptas had a vast university center in Nalanda featuring lecture halls, libraries, and an observatory. This supported the new discoveries that were being made. Both civilizations made important intellectual achievements that were advanced by world standards, but Gupta India especially excelled in mathematics. The Han and Gupta dynasties were both successful periods in China and India. Their success was due to different causes, because their societies were very unlike each other. China’s government centered on its strong bureaucracy developed during the Han dynasty, while India never advanced a decent bureaucratic system. Both civilizations had strong economies, but India focused more on over-sea trade than China did. Also, Gupta India made more intellectual achievements particularly in science and mathematics. The Han and Gupta periods were similar in some ways, but their civilizations showed distinct differences politically, economically, and intellectually.

Trace Elements in the Human Body

Trace Elements in the Human Body CHAPTER: 1 INTRODUCTION 1.Introduction 1.1 Trace Elements in Biological System: In recent years scientists from a variety of disciplines have directed their attention in an aggressive manner to a long neglected area of biochemical research i.e. the role of trace elements for the etiology of disease. Most of the elements present in the periodic table are considered to be trace elements. They are defined as various chemical elements that occur in very small amounts in the body of organisms (and are referred to as trace elements). These elements are essential for many physiological and biochemical processes. A trace element is an  element  in a sample that has an average  concentration  of less than 100  parts per million (ppm) measured in atomic count or less than 100 micrograms per gram (1). Similarly, if the body needs less than 100 milligram (mg) of an element in a day then it is labelled as a trace element. However, their concentrations may be as low as less than 100 mg of 1 kilogram (kg) of body weight or 65 kg of a body weight of an adult should not contain more than 7 gram (gm) of a trace element (2). 1.2. Role of Trace Elements in Human Body: All living organisms possess a certain amount of various trace elements in their body in order to process their body functions properly. It is incredibly important that optimum balance level of these elements in every organ, tissue and cell of the human body is maintained that serves as a primary reason to keep an organism healthy and functional. These trace elements can be in any chemical form such as inorganic salts or as biochemical agents. The trace elements are ubiquitously distributed all over the earth crest. They play several roles in human body. (However, their role varies,) such as (the element) iron, which is important for the transportation of oxygen in the body, whereas calcium is the basic component of the bones. Both plants and animals require them for their proper functioning, growth, and propagation of their life (3). It is evident that the trace elements are present in the human body in very minute quantity, and if the processes of supply and demand are interrupted due to any reason for example, the intake of these elements is not sustained up to an adequate amount, or the metabolic disorder fails to absorb these elements up to the required limit for a chemical reaction (and) the body becomes deficient of these trace elements. In case of deficiency, the body uses its reserves, but these reserves have to be replenished. The trace elements are the components of various enzymes, hormones and are a part of complicated physiological and biological mechanisms, through which a body generates other biochemicals, and proteins which help a range of systems to come out of this demanding state of affairs unscathed. This ability of a body to keep the level of its nutrients and chemical agents within optimum range despite its supply is called homeostasis. This critical process provides the body sufficient supp ort in order to sustain that pressure, which builds up due to the deficiency of trace elements. However, a lot of damage occurs within the body during this turmoil. The frequency of these types of episodes leads the body towards the development of many diseases and makes it vulnerable for the formation of various disorders. Lifestyle, environmental exposure, and diet can directly influence the concentration of trace elements in the body. There are numerous and essential metabolic activities which can not be instigated without the presence of these trace elements. Such functions may include protein metabolism, red blood cell production, development of healthy bones and teeth. It may also include growth that depends on thyroid hormones, and proper functioning of nerves and muscle (functions). Furthermore, fertility, maintenance of the integrity of cell membranes, hair coat growth, and electrical stabilization of the cell (electrically) involves directly or indirectly certain trace elements for their proper functioning. Additionally, trace elements serve as a component of B-12, which is critical for proper heart functions, regulation of heart beat, and pigmentation. The trace elements are also required for some other functions that carried out inside the body of organism such as reproduction, maintenance o f fluid balance, (aid in) intercellular communication (which is) needed for structure of most proteins and crucial for proper energy processing in the body,( reproduction, act as catalyst,) etc. Another example of such deficiencies or excessiveness of the amount of trace elements can be seen in iodine intake, where such a deficiency (or excess (ive)) can cause goiter (an enlarged thyroid gland). This trace element is efficiently concentrated by thyroid glands in fish, amphibians, reptiles, birds, and mammals for the distinctive purpose of producing thyroid hormones (4). It is stated that selenium can be stored in the cells of body and then become part of the victuals series. It starts when carnivorous grazed in the fields where soil is reach with selenium and consequently the growing crops have received a great amount of selenium and eventually high selenium levels become the part of the body of the animals. Initially, selenium was considered to be a toxic element, however with the progression of scientific research and refined consensus has led to the strong belief that selenium is not toxic, and it is essential to several functions in the human body. Such as selenium acts as an antioxidant and sometimes it is present an integral constituent of enzyme glutathione peroxidase (5-6). Regular cellular metabolism is responsible for most of the production of reactive oxygen species (ROS) in normal cells. Therefore, ROS are neutralized, engaged, or destroyed by the action of antioxidants. Similarly, the malignant cells also contribute in production of ROS and demonstrate the low levels of antioxidant enzyme in the blood of most cancer patients (7). Beyond, the optimum limit of chromium in the blood of an organism can be linked with onset of diabetes and cardiovascular disease as well (8). Similarly, selenium influences the development of copious degenerative diseases, and its deficiencies among human beings as well as animals are being recognized worldwide as it has some association with number of pathologies (9). 1.3 The Concept of Essentiality: Those elements that are indispensable, necessary, and incredibly important for the metabolisms of living organisms are called essential elements. It has been widely accepted and established fact that without the presence of these essential trace elements no biochemical metabolism can be initiated properly, and (on the other hand) the outcome of these chemical reactions does not meet the requirements. Consequently, the concept of ‘essentiality’ is a leading cause for scientists today to focus their efforts in this field. Furthermore, explore the circumstances through collected data to discern actual facts and reasons for the significance of trace elements required in several metabolic activities in animals. However, special attention must be directed towards how their low or high blood levels, can initiate the development of disease, and the optimum blood levels of these trace elements necessary for the metabolic processes to proceed in a proper manner. This is important because some trace metals which are necessary for growth of an organism may be harmful if their specific concentration is even slightly raised. The essential trace elements act as catalyst and the body of an organism can not produce them itself. The only source of these elements in the body is our diet. However, the presence of most of these elements is higher animals is just an expression of geochemical origin or the indicator of environmental contaminations. All cells receive their nourishment from extracellular fluid. The activities of all these trace elements biologically furbish optimal implementation by commencing a series of metabolic reactions in each cell. A lack of any step in the series can lead from mild to severe problems to the health of an organizm. The following elements such as zinc (Zn), copper (Cu), selenium (Se) chromium (Cr), cobalt (Co), iodine (I), manganese (Mn), and molybdenum (Mo) are considered to be as essential elements for human body. Although they play incredible roles such as being active sites of enzymes, or control the bioactivity of the metabolism though these elements are present in very small amount of the total body weight. The core consequences of low levels of trace elements are the reduced activities of the concerned enzymes. An element is recognized as essential when it has a well defined function as a stabilizer, structural, hormonal or an enzymatic cofactor, when it is always present in tissues and organs in well precise concentration range. When it induces reproducible physiological effects, and when it is possible to prevent and treat consequences due to its deficiency through its supplementation. The effects of the essential elements cannot be completely eradicated by any other element. Nevertheless, another concept of essentiality defines an element as essential when a deficient intake produces an impairment of function. The elimination of an essential trace element produces similar physiological or structural abnormalities apart from type of variety. The restoration of these essential trace elements invalidates or precludes respective abnormalities. Consequently, these abnormalities are accompanied by specific biochemical changes that can be prevented or remedied when the deficiency is prevented and remedied and restore the physiological level of that element. The symptoms of deficiency (is) disappear(s) and body functions becomes normal (10-11). Therefore, the physiological levels are restored and the symptoms which indicate such deficiencies are also vanished and the body functions return to their normal state. Trace elements are essential components of biological structures. To deal with this necessity, biological systems have developed the ability to recognize a metal and deliver it to the target without allowing the metal to participate in toxic reactions. Proteins are primarily responsible for such recognition and transport, and prevent most of the associations of trace elements with other molecules that leads to undesirable chemical modià ¯Ã‚ ¬Ã‚ cations of these molecules (12). 1.4. The Transition Metal: Chromium: Chromium is the basic element used in various industrial processes such as paint, construction, chrome plating, (and the) production of stainless steel as well as leather tanning, wood preservation, textile dyes and pigments. Besides the use of chromium in varieties of industries, trivalent (Cr (III)) and hexavalent (Cr (VI)) chromium compounds are thought to be the most biologically imperative (13-14). For example, the Cr (III) is an essential dietary mineral in low doses. It is required to potentiate insulin for the normal glucose metabolism (15-16). Since 1971, the International Agency for Research on Cancer (IARC) has been interested to categorize carcinogens and ascertain occupational association with high rate of cancer risk. Some chemicals used in shoe, tire, and furniture manufacturing, as well as nickel refining, diesel fuel, and dry cleaning have been classified as â€Å"probable carcinogens. Arsenic, asbestos, benzene, benzidine, chromium, 2-Naphthylene, oils, and vinylc hloride show occupational exposures causally associated with cancer in humans. 1.4.1. Chromium Metabolism: The chemistry of chromium is very interesting and complicated because of having the capability of possessing various oxidation states. However, chromium (III) and (VI) are the most stable forms that exist in our environment. The chromium (III) and chromium (VI) inter-conversion is influenced by numerous factors, such as the concentrations and type of chromium species, nature of oxidizing or reducing agents. Moreover, the electrochemical behavior of the oxidation and reduction reactions, ambient temperatures and pressure, amount of light, sorbents, acid-base reactions, complexing agents, and precipitation and chemical reactions may also play a pivotal roll in support of establishing a specific chromium oxidation state in certain environmental conditions. Chromium can react directly at the site of contact or be absorbed through human tissue. A very important difference is observed that chromate ion (Cr (VI)) slips away through cellular membranes at an exceedingly faster rate than chrom ium (III) species (17). Chromium (III) combines directly to transferrin, an iron-transporting protein in the plasma after entering the body from an exogenous source. In contrast, chromium (VI) is immediately engaged by erythrocytes after absorption and is reduced to chromium (III) inside the cell. Apart from the source, chromium (III) is extensively distributed within the body and measured for most of the chromium both in plasma or tissues. It has been expounded that the reduction of chromium (VI) does not occur in the plasma. Chromium (VI) enters cells through the phosphate and sulfate anion-exchange carrier pathway. However, most chromium (III) present in the blood stream and is substantially bound to amino acids, and with other organic acids. The plasma proteins, such as globulins may also an attractive target for chromium (III) though a portion of it remains in plasma for an extended period of time as well (18). The blood provides a major carrier service for the delivery of chromium to other parts and organs of the body. The substantial concentration of chromium was discovered as a protein-complex in various parts of the human body such as bone marrow, lungs, lymph nodes, spleen, kidney, and liver, though the highest levels of chromium remains in the lungs (19-20). Excretion of chromium takes place primarily through kidneys, with the release of maximum concentration and without leaving traces of it in the organs. However, almost 10% of an absorbed dose is eliminated by biliary excretion. Nevertheless, minute quantities delivered to hair, nails, milk, and sweat. Chromium usually cleared from blood within hours whereas eradication from the organs of body is not prompt as the half life of chromium is several days. In a study chromium (VI) was administered to volunteers and it was observed that it removed more rapidly from the body than chromium (III) (21). The reduction of chromium (VI) to chromium (III) has been extensively investigated and it has been observed that the consumed hexavalent chromium is vigorously reduced to the trivalent form by the action of chemicals present in stomach such as gastric fluid (22). However the results of another study show that chromium (VI) is reduced to the chromium (III) form in the red blood cells (RBCs) as well (23). Moreover, during reduction to the trivalent form, chromium may interact with cellular macromolecules, including DNA (18) or it may be released slowly from the cell (24). After conducting a series of experiments a group of scientists purposed various routs (routes) by which conversion of chromium (VI) to chromium (III) can occurs inside the body of an organism. They discovered that as soon as chromium (VI) enters inside the cell it is immediately incorporated by cellular reductants and converts chromium (VI) to the trivalent form. The reductants may consist of ascorbic acid, glutathione, and flavoenzymes. The example of glutathione is cytochrome P-450 glutathione reductase and the example of flavoenzymes is riboflavin. However, inter-conversion of one oxidation state to another oxidation of chromium instantly occurs when reducing agent is ascorbate instead of glutathione. At some point during the process of conversion from one oxidation to another oxidation state chromium is capable of producing many other types of unstable complexes as well as free radicals such as hydroxyl group (*OH) and single atom of oxygen (1O2). Besides the production of oxidan ts, the presence of DNA abrasions were also observed during this series of experiments. For example these abrasions may consist on oxidative damage of DNA, and production of 8-oxo-deoxyguanosine etc. However, it is still mystery whether to characterize the formation of various intermediate chromium complexes as potential carcinogen with respect to chromium (VI) (25-26). 1.4.2. Chromium Deficiency: Chromium deficiency has been associated with many factors such as impaired glucose tolerance, fasting hyperglycemia, glucosuria, elevated body fat percentage, decreased lean body mass, maturity-onset diabetes, cardiovascular disease, decreased sperm count, and impaired fertility etc (27). A recent comparative study revealed that supplement chromium (III)-picolinate is an excellent source of chromium towards its own deficiency as compared to chromium (III)-niacin (19). However there is a long list of fresh food and nuts that are available in the market that are considered to be a rich source of chromium (III) such as cereals, spices, fresh vegetables, meats, and fish etc. 1.4.3. Chromium Toxicity: Generally the toxicity of an element is measured on the basis of its lethal dose, where the tolerance limit of the body is exhausted and the consequences of high levels of particular element appear in the form of signs, symptoms, and medical impairments. These elements are estimated for their toxicity or carcinogenic potential exclusively by measuring their levels present in the blood of an organism for instance, tin and lead. However, chromium is exceptional among the list of carcinogens due to its versatile nature of retaining various oxidation states such as chromium (IV), chromium (V), chromium (IV), and chromium (III) etc. Therefore, chromium oxidation states have also been taken into account for the evolution of chromium carcinogenicity. For example, consideration of a hazardous waste material is dependent on the concentration of chromium present in the form of chromium (VI) while the other forms of chromium are classified as non carcinogens, according to the United States Envi ronmental Protection Agency (USEPA). Furthermore, it has been recommended that the measurement of toxic levels of chromium is also reliant on the availability of biological form of chromium (28).

The Racism in Othello Essays -- Othello essays Shakespeare

The Racism in Othello  Ã‚        Ã‚  Ã‚   Throughout the duration of Shakespeare’s tragedy, Othello, there is a steady stream of racism. It is originating from not one, but rather several characters in the play. In the opening scene, while Iago is expressing his dislike, rather hatred, for the general Othello for his having chosen Michael Cassio for the lieutenancy, he contrives a plan to partially avenge himself (â€Å"I follow him to serve my turn upon him†), with Roderigo’s assistance, by alerting Desdemona’s father, Brabantio, to the fact of his daughter’s elopement with Othello. Roderigo shares Iago’s prejudiced attitude toward Othello: â€Å"What a full fortune does the thicklips owe / If he can carry't thus!† The word thicklips is a disparaging reference to a facial characteristic of many members of the black race. When, by loud shouting, Brabantio is awakened, Iago commences with a series of racial epithets:    Zounds, sir, you're robb'd; for shame, put on   Ã‚  Ã‚  Ã‚   your gown;   Ã‚  Ã‚  Ã‚   Your heart is burst, you have lost half your soul;   Ã‚  Ã‚  Ã‚   Even now, now, very now, an old black ram   Ã‚  Ã‚  Ã‚   Is topping your white ewe. Arise, arise;   Ã‚  Ã‚  Ã‚   Awake the snorting citizens with the bell,   Ã‚  Ã‚  Ã‚   Or else the devil will make a grandsire of you:   Ã‚  Ã‚  Ã‚   Arise, I say. (1.1)    The phrase old black ram and the word devil both make reference in an offensive manner to dark skin color. The allusion to white ewe has the effect of putting Othello’s darkness into sharp contrast. A few lines later Iago once again turns his invective fully on Othello with three stinging racial epithets:      Ã‚  Ã‚  Ã‚   'Zounds, sir, you are one of those that will not   Ã‚  Ã‚  Ã‚   serve God, if the devil bid you. Because we come to   Ã‚  Ã‚  Ã‚   do you service ... ... the blacker devil!      OTHELLO. She turn'd to folly, and she was a whore.      EMILIA. Thou dost belie her, and thou art a devil! (5.2)    Following Iago’s murder of Emilia, he is captured; Lodovico addresses Othello, who is so dejected at having been deceived by his ancient:      Ã‚  Ã‚  Ã‚   O thou Othello, thou wert once so good,   Ã‚  Ã‚  Ã‚   Fall'n in the practise of a damned slave,   Ã‚  Ã‚  Ã‚   What shall be said to thee? (5.2)    Needless to say, damned slave has racial overtones. Shortly thereafter, the hero, in remorse for the tragic mistake he has made, stabs himself and dies on the bed next to his wife, his sorrow being as deep as his love.    WORKS CITED    Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.   

Interpersonal Relationships Essay

Interpersonal relationships can either be defensive or supportive. I find myself being both very many times because I can see things in all different aspects. I try to put myself in the persons shoes in order to determine what would be best in my eyes, A supportive relationship is one where you back up the persons ideas and actions. I believe a manager must always have a supportive relationship with their boss in order to enforce rules in the workplace. If the manager does not enforce their supervisor’s rules then things would go very wrong. A defensive relationship is something we see very often because we all have different opinions. In the workplace especially when working in the healthcare field being defensive can be mistaken for aggression. Having a defensive relationship means that although you work together you have different views and they are expressed. I had a meeting last week where I actually had to speak defensively towards the CEO of the company. Our quota was being held against us in a manner that I did not agree with and I advised the manager. Since she did not acknowledge my suggestion I brought it up in our meeting and not only was I acknowledged our quotas are being reviewed. Part of being a successful communicator whether it is defensive or supportive is being assertive. Being assertive is essential in our daily lives especially in the workplace. There are plenty of times when we are trying to submit claims to the insurance company but they require more information. Many times we try to request more information such as letter of medical necessities from the doctors and they refuse because they feel they documented enough. Because we work for them we are not allowed to tell them what to do but this is when being assertive comes in. You advise the doctor that the insurance company is requesting more information than what is in the medical records and that if the letter is not done by a certain time the insurance company will not pay for the services that were rendered. Being assertive means being straight forward and strong with your style of communication without being aggressive or demeaning. Being assertive is like demanding something without the umpgh. I believe I effectively communicate within my interpersonal relationships. I always am assertive when speaking. I stand my ground and make my point clear and aggression is rarely ever used. I do defend my ideas and my points fully with everyone I speak to. Even at home I do not yell at my son unless he has done something truly incorrect. I always talk to him and show him right from wrong and explain why things should be done a certain way. Interpersonal relationships are essential in life. We all need to work together in our everyday lives in order to accommodate one another and not to offend anyone. In the healthcare field we all have the same goals and that is to make sure that the patient gets the care they need while the insurance companies pay the claims for our doctors. The healthcare field is filled with interpersonal relationships. We all depend on one another in order to do our job correctly. The doctor needs the nurse the nurse needs the front desk and everyone needs the billers. In the healthcare field we must use our confidence in order to be assertive. Being confident means knowing and standing for what you believe is right and expressing that. Being assertive means standing your ground without proof and without being aggressive. Although I believe being assertive works much better when there is proof because it shows that you researched what you are discussing. Assertiveness is a need in any field because you must speak your mind in order to communicate effectively and if you work in the healthcare field than being assertive will make you a very successful healthcare professional.